Check your visibility on Google This is the most important thing to check when starting off with your SEO analysis. You can also check out how many pages of your website are ranked in the search engine. Analyze your incoming links You should also check the inbound links to your website and even those of your competitors’ websites. You can check the inbound links by using the “link:command example.com” on Google. You can use Google webmaster tools to find broken links on your website and then fix them. Audit your images Images make your website more attractive and easier to consume. Analyze your content Content is one of the most important factors you need to consider when checking the SEO of your website. Then you should check the content on those pages. Image Source: Geek NG HubSpot’s Website Grader This tool helps you analyze your website so that you can make necessary changes to improve your SEO. Along with competitor analysis, the tool gives you your website’s organic search report.
Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition.
Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it. It involves analyzing your website based on a checklist and then finding out what needs to be fixed. An SEO audit tells you more about the current state of your website. It also gives you a list of actions to be taken.
Let’s look at what needs to be done to perform an SEO analysis.
#1. Check your visibility on Google
This is the most important thing to check when starting off with your SEO analysis. You should check your website’s rankings and position on Google. You can also check out how many pages of your website are ranked in the search engine. The simplest way to find this out is by typing “site:example.com” in the search bar.
#2. Analyze your URLs and meta descriptions
Your URLs should consist of four or five words that describe the content of the page. If your URLs are not optimized, edit them so that the search engine bots can identify them better. Similarly, the meta descriptions must have correct keyword usage and should be attractive. A well-written meta description helps drive users to your website.
Image Source: TechNumero
#3. Analyze your titles and headings
All of the titles and headings of your website should contain matching keywords. Check for the keywords that are being used in your headers and titles. If they are high search volume keywords, try to frame a new SEO campaign. High search volume keywords usually have high competition, so it’s difficult to rank for them. You should also make the titles look attractive so that users are prompted to click on them.
#4. Check your website rankings
You should check your website’s global and national rankings in terms of the number of users visiting it. This can give you great insights into your website’s position with respect to all other websites. And you can get insights into the bounce rate and average time spent by visitors on your site. You can even see the top five keywords that are sending traffic to your website.
#5. Analyze your incoming links
You should also check the inbound links to your website and even those of your competitors’ websites. This can give you an idea of how much work needs to be done to improve your rankings. You can check the inbound links by using the “link:command example.com” on Google. Similarly, on Yahoo, you can use “linkdomain:example.com” to see all of your links.
#6. Check your spam score
Your spam score matters a lot when it comes to your website’s rankings and domain authority. If your website has a lot of inbound links from low authority websites, it can increase your spam score.
You can find your spam score and then eliminate all of the bad inbound links accordingly. This is important as bad links can undermine your site’s authority.
Image Source: Moz
#7. Check for broken links
Broken links can cause a terrible experience for users visiting your website. And they can prove to be detrimental to your site’s SEO, so they should be taken care of quickly.
You can use Google webmaster tools to find broken links on your website and then fix them. Fixing them can be done by either correcting the links or by doing 301 redirects to other…