Get to know a #CMWorld 2016 attendee: Meet Kathie Kinde Clark

Kathie, with a colorful past in marketing, has touched virtually every aspect of marketing over the course of her career. I was an early adopter of the internet (dial up on an 80286 machine!) As each new strategy went from shiny new object to no longer effective, content was the one thing that kept floating to the top. Ever since I was about 10 years old, I wanted to be a marketer. When I was on the traditional marketing side, change happened, but at a much slower pace. It’s crucial to set aside part of your time to keep up on the latest tools and techniques. He is clearly passionate about content and an amazing speaker. Who is someone you’d encourage to come to CMWorld 2017? While some organizations have fully bought in and understand that it’s a strategy that doesn’t have a straight and direct revenue tail like traditional marketing, there are many who are just dipping their toes in the water. Between sessions, attendees were discussing what they learned, what they were doing today in great detail and connecting up on social media so they could continue the conversation.

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Let’s just start with the excellent name albeit spelled a little differently than mine. But I think you’ll also really enjoy this recent interview I had with Kathie Kinde Clark. Kathie, with a colorful past in marketing, has touched virtually every aspect of marketing over the course of her career. But her go-get-em attitude started well before her career You can see that right in her LinkedIn bio summary: “In high school, I wanted to play competitive golf. When I found out there was no women’s team, I simply tried out for and made the men’s team.” How cool is that! Sounds like someone we’d all want on our team, doesn’t it?

A huge advocate for content marketing, we’re stop thrilled that Kathie was at Content Marketing World 2016 and is now a full-fledged member of our #CMWorld community.

You can find Kathie online via LinkedIn or Twitter. Without further ado, read more about her below:

Kathie Kinde Clark
Director, Content Marketing and Social Media
USI Affinity

What brought you to CMWorld 2016? How many years does this make for you?

2016 was my first CMWorld, even though it’s held in my hometown of Cleveland, Ohio. Although I’ve been in marketing for over 20 years and have produced content for many of those years, my latest role has me focused solely on it. I am a one-person content wrecking ball…doing everything from strategy to copywriting and graphics to analytics. The field is changing on a daily basis. I knew I absolutely needed to be at CMWorld to hear the best and brightest in each of those disciplines to be effective at my job. While other conferences touch on the topic, CMWorld, in my opinion, is THE authority on all things content.

How did your career lead you to content marketing?

One of my strengths is being able to see patterns emerge. I was an early adopter of the internet (dial up on an 80286 machine!) and many social platforms. Outside of my day job, I also helped moderate the biggest NFL fan site on the internet from about 2000-2010. It became clear to me early on that content was the currency with which we’d all be transacting. As each new strategy went from shiny new object to no longer effective, content was the one thing that kept floating to the top. By providing relevant and valuable information to our prospects and customers, we are building a relationship that will be stronger than competing on price. Because I had a passion for content and previous experience with it, my company put me in front of starting up this area of our marketing department.

If you switched careers today, what would you be doing?

Ever since I was about 10 years old, I wanted to be a marketer. I always seemed to intuitively understand it. I love that it is equal parts science and creativity. It’s constantly changing and it’s impossible to be bored by it. I honestly wouldn’t want to do anything else for a living.

What is your biggest content marketing challenge?

When I was on the traditional marketing side, change happened, but at a much slower pace. There were advances in printing techniques, data segmentation strategies, etc., but they didn’t…

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