Introducing Priceonomics PR: Automate Content Marketing Distribution. Most companies need to hire a PR agency to get their content marketing to spread. We’ve seen content marketing work for companies who can’t pay tens of thousands of dollars on distribution. To spread great content marketing, a $10K per month PR agency is simply overkill. Companies that can afford the PR agencies that can make content spread, and those that cannot. When these companies publish a new article (or commission Priceonomics to make them one), the PR companies work their press relationships to try to get the article “placed” in a top tier media outlet. Just submit an article to us, and we’ll provide you with a custom list of journalists, proof they write about the topic of your article, and the best email address to reach them at. So, we’ve built up a team that does just that: reads your article and then comes up with fresh lists of journalists who cover your topic. Another problem is that the kind of pitching PR companies do isn’t geared toward spreading content marketing. The reality is that if you make a truly great piece of content marketing based on your company's information, then pitching it to ten outlets isn’t enough.
After you publish an article, what happens next?
If you’ve published really great, newsworthy content, journalists should write about it, people should share it on Facebook and Twitter, and it should generate customer leads.
But the Internet is such an enormous, busy place that most likely no one will notice. The majority of articles published by companies never reach anyone. So the time you spend on content marketing ends up being wasted.
The problem is that making something great isn’t enough. Distribution matters. How do you get the world to notice the work you’ve done?
Most companies need to hire a PR agency to get their content marketing to spread. Many agencies are great, but their costs start at about $10K a month, and hiring even the best public relations team can’t guarantee results.
The clients of the Priceonomics Data Studio, however, have seen their articles go viral and generate customer leads without hiring a PR firm. We’ve seen content marketing work for companies who can’t pay tens of thousands of dollars on distribution.
The key is that if you make great content marketing based on your company’s data and information, it’s much easier to get press about your company. You can do it without a PR firm, and you can do it even if you’re a still-unknown startup.
In fact, we think you can do it for about $200 / month.
Today, we’re launching the Priceonomics PR “Agency.” We’re putting agency in quotes because it’s a set of software tools that help companies promote their content marketing. You simply provide us with an article you want to spread, and we’ll provide you with a targeted list of journalists who actually cover this topic and software to help you manage the outreach process.
To spread great content marketing, a $10K per month PR agency is simply overkill. So, we built a $200 / month agency that’s geared for this task. If you’re interested learning more about it, send us a message here or keep reading below.
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The Priceonomics Content Marketing Handbook, our extremely long blog post about how companies can write more effective articles, can be summarized in the following fashion:
Write about information. Make it good. Have a plan for distribution.
Last month we introduced templates to make it easier for content marketers to turn their data into great stories. Today we’re introducing a “plan for distribution.”
In working with clients of our Data Studio, we’ve noticed there are “haves” and “have nots” when it comes to getting press. Companies that can afford the PR agencies that can make content spread, and those that cannot.
The “haves” can afford to keep a PR agency on retainer, or they have an internal PR person on staff. When these companies publish a new article (or commission Priceonomics to make them one), the PR companies work their press relationships to try to get the article “placed” in a top tier media outlet. If the content is great, it normally…
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