Last season on Elevator Pitch, brothers Jordan and Ian Kay wowed the judges with a high-energy pitch for their product, Rally Flip Cap, a double-billed hat with a flip-up feature that reveals a hidden logo or handwritten message. (Watch their pitch here.) How did the idea for Rally Flip Cap come about? Is this your first product? Ian: No. Since 2009 we’ve been working with our family business, Cisco Sales Corp., a product development and sourcing company. Jordan: We always told ourselves, “If no one knows about us, no one will care.” We promoted Rally Flip Cap, exhibited at trade shows and wear them pretty much everywhere we go. Ian: If you don’t market yourself, nobody will. What have you learned about pitching? Jordan: If you don’t care about your idea or service, no one will.
Last season on Elevator Pitch, brothers Jordan and Ian Kay wowed the judges with a high-energy pitch for their product, Rally Flip Cap, a double-billed hat with a flip-up feature that reveals a hidden logo or handwritten message. (Watch their pitch here.) We caught up with the dynamic duo to get their tips for pitching and fundraising, and to find out if America is, you know, flipping out for their hats.
How did the idea for Rally Flip Cap come about?
Jordan: In 2010, I was at a Dodger game when I had my “aha moment.” I noticed people were turning their hats inside out, wearing them to strike up a rally and cheer on their team. I love wearing hats and didn’t want to crease or mess up my hat. I said, “There has to be a better way,” and that’s how the concept came to fruition.
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Is this your first product?
Ian: No. Since 2009 we’ve been working with our family business, Cisco Sales Corp., a product development and sourcing company. For over 41 years, our dad made products for other people.
Jordan: We have brought to market other items in-house such as the Digi-Piggy, a digital coin counting bank, and the 123 Miracle Sharpener, a 3-stage manual knife sharpener. Both of these items were design patented. The Rally Flip Cap has a utility patent.
Tell us your biggest challenge selling this product.
Ian: Educating people about the option to flip up the top bill. Because our hat is the first of its kind, teaching people a new habit of separating the…
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