6 Ways to Keep Social Media “Social”

Author: Karen Repoli / Source: Business 2 Community Social Media Marketing has become a must-have for all businesses whether you are a mar

Author: Karen Repoli / Source: Business 2 Community

Social Media Marketing has become a must-have for all businesses whether you are a marketing manager for a Fortune 500 company or an entrepreneur just getting started. It’s easy to get in a rut of sell, sell, sell. But it’s that attitude that will leave you feeling like you’re spinning your wheels and not getting anywhere. The problem?

Focusing on Media Marketing “Not Social”

Remember whether you are on Facebook, Twitter, Instagram or one of the other networks, it is first a social network. It was designed to connect you with others that have similar interest and build community. Many business people have forgotten that and just consider social media another advertising channel. Have you?

Take a step back and think about how you can put the social aspect first in your social media marketing strategy.

Are you focusing on building relationships and connecting with your audience?

You need to be responsive to audience comments, questions, and concerns. When you read what others have posted (and please DO read), be sure to respond in some way. This may be as simple as pressing “Like” or leaving a comment. When you leave a comment, make sure it is something helpful that adds to the conversation. Don’t hi-jack the post by turning it around to focus on you.

Are You Visible to Your Followers?

Visible? Does that mean you have to post videos or be on Facebook Live all the time? No. There are many ways to make videos you can post online without being in front of the camera.