How to Growth Hack Online Dating

How to Growth Hack Online Dating

Author: Andrew Medal / Source: Entrepreneur A couple of years ago, online dating was considered somewhat of a funny game. Yes, we’d right

How to make fake friends and influence people politically with botnets
4 Integrated Content Marketing Insights From the Trenches of Online Dating
Five content marketing examples from dating sites and apps
How to Growth Hack Online Dating

A couple of years ago, online dating was considered somewhat of a funny game. Yes, we’d right swipe and left swipe with our friends, laughing over familiar faces and odd profile picture choices. It just wasn’t really something people considered we’d hold on to for very long — just another fad from the tech world. Fast forward, and now it’s become the standard.

According to Pew, online dating has lost a lot of its stigma, as 59 percent people now believe it’s a good way to meet someone. Additionally, there’s a widespread belief by younger generations that serious commitment with someone else is on the backburner to have a better focus on career. Plus, online dating allows us to maximize our choices, allowing us to be more cautious about who we pick and choose.

However, with so many choices and potential partners available at our fingertips, how do we maximize our efforts so A: We don’t get burnt, B: We don’t waste time, and C: We meet someone we genuinely care about?

Set your standards high.

There are thousands of people out there, but maybe only 5 to 10 percent are a good match. An excellent example of this is Sam Kamkar’s experiment with Tim Ferriss. Sam is best known for creating the largest computer virus to date via MySpace and applied his algorithmic formula to dating profiles.

It essentially worked like this: Sam aggregated all of the dating profiles around Los Angeles and had them sorted through with categories such as reading/writing level, which was then broken down again into finding the commonality of discarded profiles to be further efficient.

While most people probably don’t have the time or the skillset to take this approach, the overarching idea is simple: set a standard for yourself and stick with it.

I know some…

COMMENTS

WORDPRESS: 0
DISQUS: 0