As consumers, we want to read content on a website that is relative to what we are looking for and also interesting. Good, relatable, and well-researched content is what sets your website and your brand apart from the masses of competitors all fighting for the spotlight in your industry. People are generally busy. People always need a reason to keep coming back, so give it to them by updating your content. If every few times they visit your website it is updated, this shows them that you are actively focusing on their needs and desires. Updates are a good sign for consumers. First, you had to abandon a solely keyword focus and actually develop good content that included your keywords naturally. Tips for improving your content If you have never focused on your website content before, or maybe you know you slacked a bit – especially after reading about how important it really is, don’t fret. You need to research the keywords that you will use so that you can have the foundation on which you will build your content. Keep the content fun, in short and easily readable sentences, relevant to your website and product, but avoid technical jargon at all costs.
Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could. If you follow along with the search engine optimization (SEO) world then, of course, you know this is no longer the way to go. Rather than pleasing Google, this will actually make Google mad. However, the days of just strategically placing your keywords on your website and calling it a day are also over. Just like consumers, Google is looking for high-quality content.
Have you ever been to a website that did not adequately describe the services the business offered? Or, maybe it didn’t give a good background on who they actually were? You were likely displeased and began looking elsewhere. As consumers, we want to read content on a website that is relative to what we are looking for and also interesting. This also means we don’t want to be bombarded with a sales pitch and awkward keywords. Well, just picture Google’s crawling bots as your everyday consumer. The new algorithm now crawls your website and determines if your content is relevant, readable, and intriguing.
Scary? A little bit.
Why is content important?
Content is not only important, but it is the most important thing. Ultimately, your content is what will make your cash register ring. Good, relatable, and well-researched content is what sets your website and your brand apart from the masses of competitors all fighting for the spotlight in your industry. High-quality content is both what customers and search engines want to see. Every additional page of quality content is a new landing page, or avenue, for consumers to find you through.
By maintaining high-quality content on your website, you will also position yourself as an expert in the industry. The bottom line is that people trust and flock toward people and companies that they think sound reliable, trustworthy, and in the know.
Think of the last website that you visited. How long did you stay on that website? People are generally busy. They have something else to do and/or they just have a short attention span. If you don’t offer them what they are looking for and something they enjoy reading, they will likely just bounce – which hurts your bounce rate and your bottom line.
Now, think about their future…