How to Get Started With Video Marketing

How to Get Started With Video Marketing

How to Get Started With Video Marketing. Make a plan (and track it) Go with what you know Start creating Search matters Team up with influencers Use ads to their full potential Okay, enough small talk. Make a plan (and track it) Before you dive into the world of video marketing, itís important that you start with a plan. But can you tell me why your video content worked? Assuming you donít have completely overlapping audiences, if you want to be sure that youíre reaching every one of your followers, youíll want to post on all your social media accounts. Honestly, this is an easy enough question to answer if youíve already started making other types of content. If youíve been creating educational content for your audience on your blog, your best bet would be to start with educational video content and see if that resonates with them. Start creating Okay, now that weíve gotten all the planning out of the way, itís time to dive into the fun part. Itís the cornerstone of truly effective marketing, and itís especially important when it comes to video marketing. Now that youíve collected enough information on which platforms work best for your video marketing content, itís time to put that data to use.

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video marketing

So, you want to get involved in video marketing.

I donít blame you. Itís where more and more attention is heading these days.

Just take a look at these stats that HubSpot published on the state of video marketing this year.

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Thatís right, 500 million people on Facebook watch videos every day, and 10 billion watch them on Snapchat!

And itís no surprise why. Video content is some of the easiest to consume.

Thereís just one slight issue.

When you donít know what youíre doing, it can also be one of the hardest types of content to create.

But if you want your marketing campaign to be successful, youíll want as much attention as possible.

And having a video content component to your marketing campaign is a guaranteed way to ensure that youíre maximizing your outreach potential.

In fact, you might even see some of your videos go viral if you play your cards right.

So, youíre ready to take your first steps into this brave new world.

If youíre completely unfamiliar with video marketing, youíre bound to make quite a few mistakes along the way.

Thatís why I decided to put this guide together. Iíve pinpointed the 7 most crucial components of any successful video marketing campaign.

The sooner you master these, the sooner youíll be on your way to dominating the digital media landscape with your amazing video content.

Feel free to hop around the list below if you see anything that youíre worried about specifically.

Once youíve done that, I recommend you come back and read the entire article from the beginning.

Even if you think youíve got everything else handled, Iím sure that my breakdown will present you with some fresh insights.

  1. Make a plan (and track it)
  2. Go with what you know
  3. Start creating
  4. Search matters
  5. Team up with influencers
  6. Use ads to their full potential

Okay, enough small talk. Letís get started!

1. Make a plan (and track it)

Before you dive into the world of video marketing, itís important that you start with a plan.

I know, this section looks like the forced section of every guide-style article where youíre told that you need to create a plan before you continue.

But honestly? Thatís actually pretty good advice!

The way I see it, any consistently effective marketing campaign is defined by consistent growth.

And how the heck are you supposed to measure growth if youíre not tracking your progress?

Thatís right, itís not enough to just write down your goals. You need to hold yourself accountable.

Did you achieve those goals? Fantastic! But can you tell me why your video content worked?

If it didnít work, do you know why it flopped?

For reference, take a look at the Smart Insights SMART goals.

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If thatís too intense, hereís a condensed cheat-sheet version for when youíre creating goals for your brand or business in the marketing world.

  • Is this goal specific? General goals like ďget more subscribersĒ or ďincrease trafficĒ donít give you much insight in the long run.
  • Is this goal achievable? Thereís nothing wrong with being ambitious, but expecting to get 1 million subscribers on YouTube in your first 6 months might be a bit much.
  • Is this goal trackable? The sweet spot of goal-setting is a realistic goal that you can track. Whether you achieve it or not, youíll end up with valuable data by the end.

If you started creating video content today, and six months from now, you had no definitive idea on the future direction of your content, Iíd argue that your campaign was in serious trouble.

Achieving consistent growth with video content comes down to two things:

  1. Finding what works and recreating it in future videos, and
  2. Finding what doesnít work and making sure that itís not in your future videos.

Those are the basics of consistently increasing the effectiveness of your video content.

Everything that you do as it relates to creation needs to be serving one of those two purposes, one way or another.

As it relates to promoting your videos and ensuring that youíre maximizing your outreach potential, having a strategy in place can make a world of difference.

Letís say youíve just made a great piece of video content. You could just let it sit on your website and hope that people will find their way to it.

But I wouldnít hold my breath.

Like any form of marketing, being proactive is mandatory.

Post your video on Facebook, Instagram, Twitter, PinterestÖanywhere that you can.

Especially if youíre working with a modest marketing budget (or no budget at all) like I talk about in the video below.

Youíre doing this for two reasons.

As far as short-term goals go, this is going to ensure that you have the biggest possible audience.

People who follow you on Instagram may not follow you on Facebook, and vice versa.

Assuming you donít have completely overlapping audiences, if you want to be sure that youíre reaching every one of your followers, youíll want to post on all your social media accounts.

In the long term, posting to all your social media accounts will give you a better idea of where your video is performing best.

It might seem like a minor detail, but this small piece of data can influence where you choose to invest more time and energy promoting your videos. (But more on that later.)

2. Go with what you know

Speaking of video creation, thereís one major question you need to answer before you actually start creating anything.

What style of content should you be making in the first place?

There are three widely-accepted forms of content in the marketing community.

Educational Videos

These are the types of videos that are built around either actionable steps that your audience can follow today or thought leadership that your audience can incorporate into their lives tomorrow.

I often make educational videos, such as this one:

Inspirational Videos

In inspirational videos, you capture breathtaking views, reveal awe-inspiring moments, or produce motivational content designed to fire people up.

Last summer, Jay Alvarrez made waves with his video documenting his travels.

Entertaining Videos

In this category, youíre trying to get people to laugh or smile. The content should intrigue them to investigate your brand further.

Just a month ago, YouTube channel Dude Perfect came out with a trick-shot video that has already been seen 31 million times!

But which type of video should you make?

Honestly, this is an easy enough question to answer if youíve…

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