10 Digital Marketing Tools to Make Life Easier. The right tools can help cut down on time spent on more menial tasks like day-to-day management and reporting, freeing up time for more important initiatives. A good set of marketing tools will not only help you manage campaigns more efficiently but also better, offering insights and/or features that help optimize and improve your campaigns. 3 - Mailchimp Mailchimp is pretty much the best DIY email marketing platform in the business. The platform allows users to run A/B and multivariate testing to find ways to improve and optimize the userís browsing experience and increase conversions over time. Together these features make Hotjar a powerful tool for identifying website issues and user insights that can be optimized towards in the future. 6 - Google Analytics Google Analytics is an incredibly robust website analytics platform ó but you probably already knew that. Itís impossible to list all of GAís features in a short blog post, but suffice it to say the platform offers deep insights into how users found your site, how they behaved once they got there, and what the conversion flow looks like. The keyword planner allows you to explore keyword data including average monthly searches, estimated competition, and suggested bids. Karina is passionate about all things digital and is always on the search for the next marketing and technology trend.
By Karina Welch, Corporate Marketing Manager, Blue Fountain Media
As marketers, we have many, many demands on our time. Whether itís managing and optimizing a campaign, preparing a report, helping pitch a new client, or simply trying to stay up-to-date with whatís going on in the industry, it feels like thereís always something else that needs to get done. Thatís why having the right digital marketing tools at your fingertips is so important. The right tools can help cut down on time spent on more menial tasks like day-to-day management and reporting, freeing up time for more important initiatives. A good set of marketing tools will not only help you manage campaigns more efficiently but also better, offering insights and/or features that help optimize and improve your campaigns.
Here, in no particular order, are ten digital marketing tools weíve found that make life easier for the marketers who use them:
1 – Sprout Social
Sprout Social is a powerful platform for social media monitoring and engagement. Sproutís inbox gathers social mentions from different networks in one place and makes it easier to manage responses to those mentions and comments. Sprout can also handle content calendarization and post scheduling across platforms ó which marketers know can be a serious time suck without the proper management tools. Add analytics and reporting on top of that and youíve got a pretty handy social tool on your hands.
2 – Facebook Insights
Facebook Insights is a given for anyone using Facebook for marketing or advertising. The analytics tool allows page admins to see an overview of page activity, understand the reach and performance of each post, and get a sense of the demographics of page visitors and followers. If youíre not paying attention to this one, youíre missing out on valuable audience data and insights.
3 – Mailchimp
Mailchimp is pretty much the best DIY email marketing platform in the business. For brands without custom email creative, Mailchimp allows users to create emails from templates and customize visuals and text with drag and drop tools. Mailchimp also makes A/B and multivariate testing simple to execute and analyze, allowing users to automatically distribute to the remainder of their list with the winning creative and to gain useful insights about their audience that can be used to improve future campaigns. All this plus robust segmentation and automation capabilities make Mailchimp one of our all-time favorite tools.
Optimizely is a powerful tool for experimentation and testing. The platform allows users to run A/B and multivariate testing to find ways to improve and optimize the userís browsing experience and increase conversions over time. Optimizely also offers the ability to personalize website experiences through targeted content delivered in real-time based on historic or current behaviors.
Hotjar is a great tool for generating insights into how users behave on your website. The tool provides heatmapping as well as recordings of user interactions with your site….