How To Leverage Your Social Media Campaign

Reach him @sawarams or his blog thenextscoop.com More From The Author >> It is very important for a media expert to listen to the queries of the probable customers and respond to them in real time. In the first phase only, we want to make one thing clear that Facebook and Twitter are two different platforms with a completely varying approach towards marketing. According to a report generated by HubSpot, it was found that 70% of the companies were having a dedicated employee or team for handling the social media campaigns. Before you take a step ahead, plan on your primary and secondary goals. For some businesses, it is easier said than done and if your business is one among them, then use tracking tools. That means one post will not work the same way on different platforms. So, as you know what sort of content you need to move ahead with, it is the time to measure the time slots working in your favor. Use social media tools to reschedule post If the recent stats are taken into account by major social platform content curators, almost 40% of the total content publish during a campaign is unable to reach the desired customer or people. It is often advised by social media experts to enable the use of social media tools to reschedule posts. It is very important for a media expert to listen to the queries of the probable customers and respond to them in real time.

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Sawaram Suthar

Sawaram Suthar is self-motivated digital marketing consultant and founder at Jagat Media – a digital marketing agency. He helps small & medium and big enterprises to increase their ROI and overall business. Reach him @sawarams or his blog thenextscoop.com

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It is very important for a media expert to listen to the queries of the probable customers and respond to them in real time. However, in recent times it has been found that despite pulling off a very nice campaign and relatively capturing the attentions of many probable customers, campaigners lose solely because of their responding methods.

Do you use social media campaigns to engage with the customers or you want to get rid of the traditional marketing techniques, whatever the wish, here we are with just the right tricks and tips to solve your problems.

Many of the online marketers are capable of creating a social media campaign, but not all succeed in the same, resulting is economic as well as wastage of time. In the first phase only, we want to make one thing clear that Facebook and Twitter are two different platforms with a completely varying approach towards marketing.

Online users are spending more time on these platforms in comparison to any other site on the web. According to a report generated by HubSpot, it was found that 70% of the companies were having a dedicated employee or team for handling the social media campaigns. However, there is still a huge percent of companies and employees who are still to dive into the vast world of social media marketing.

It is the time to fill in that bridge and let you know how to make the most out of campaigns:

1. Set a proper goal

The first step towards any campaign is to establish the objective or goal that you want to achieve. Without a properly set goal, there is no way you can think of success or anything near to it. Having these lets you react quickly with the hurdles coming in your way.

Before you take a step ahead, plan on your primary and secondary goals. Some common goals for these campaigns are:

• Direct Sales

• Lead Generation

• Product and brand awareness

Make sure these goals are aligned with your marketing strategies in the further stage. This is even beneficial from the point of view of executive buy-in and investment.

To make some goals, you should focus on advanced metrics like web referrals and conversion rates. And, the most important part, you should focus on the rule of SMART.

SMART framework means you should be Specific, Measurable, Attainable, Relevant, and Time-Bound. Write down three social media blogs and imagine what it will appear like on the completion of the task.

2. Decide most useful channels

Just like the varying usage and goals, even the social media platforms vary. What works well for one platform may not work for the other and that is what you need to focus on. To select what your primary and secondary network is, you will have to determine the target audience.

For some businesses, it is easier said than done and if your business is one among them, then use tracking tools. Google Analytics gives you the clear view of visitors being attracted to the website. Take the time to discover where your target audience hangs and with the perfect details, you can move ahead.

For the night browsers, Pinterest works the best, while for those who likes a lot of graphics and images Instagram works perfectly. Facebook, Twitter, and Google+ is considered great when you have to promote your services. Perks are enormous when it comes to these top 5 social platforms. Posting, sharing, Social campaigns, event promotion, there is a…

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