Four Ways to Shift Your Marketing Strategy from Binary to Forex

This article was written by Yael Warman, Content Manager at Leverate. Yes, they’re completely different financial instruments, but as crazy as the idea sounds, the traders themselves may not be such different people. The factors that attract traders to binary options can be emphasized, and in some cases replicated, in forex trading. In this article we consider ways that binary options brokerages can use their existing marketing tools to now target forex traders, as they prepare to make their jump. This aspect of online accessibility which you are likely to already be emphasizing for your mobile trading apps should be applied to how you market your forex services. Profits can be made for both financial instruments by seizing a golden opportunity whenever it comes up. Promote your ability to help clients keep their finger on the financial pulse, and you’ll keep your clients interested in knowing more. Trading Strategy The differences between trading binary options and forex can be addressed in how you support your traders in developing their trading strategy. This can include blogs on tips for developing trading plans, informative videos on implementing a trading plan and promoting the use of a forex demo account for clients to ascertain their trading style. To enhance the trader’s perception of transparency, you can explain the benefit of setting the boundaries of their trade themselves where they can predetermine the amount of risk that they are willing to take on.

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Four Ways to Shift Your Marketing Strategy from Binary to Forex

This article was written by Yael Warman, Content Manager at Leverate.

With the writing is on the wall for binary options, many brokerages are choosing not to abandon ship altogether, but rather just jump ship from binary to forex.

Yes, they’re completely different financial instruments, but as crazy as the idea sounds, the traders themselves may not be such different people. The factors that attract traders to binary options can be emphasized, and in some cases replicated, in forex trading. In this article we consider ways that binary options brokerages can use their existing marketing tools to now target forex traders, as they prepare to make their jump.

Online Accessibility

The same traders who are attracted to binary options because of its online accessibility are also likely to be attracted to forex for the same reason. Both trading instruments tend to be traded online and have the flexibility of being traded at any time, as long as the underlying asset market is open.

This aspect of online accessibility which you are likely to already be emphasizing for your mobile trading apps should be applied to how you market your forex services. Profits can be made for both financial instruments by seizing a golden opportunity whenever it comes up. Promote your ability to help clients keep their finger on the financial pulse, and you’ll…

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