Blogging is a part of our origin story here at TopRank Marketing. That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World 2019. Don’t write a white paper when it’s supposed to be a blog post. Follow the Great Blogging Checklist Chris is able to be a fast blogger because he has a list of what every blog post needs: A great title A relevant graphic A “strong+story” first paragraph A great first example A second and/or third example A list of action items A call to action To create blogs, Chris starts at the top of the list and works his way down, checking things off as he goes. They don’t have the time to read a long, run-on sentence or a paragraph that refuses to end. Don’t be the brand. Be a Guide Chris’ last blogging tip is probably the most important: be a guide. Blog Like Brogan Content is everywhere—and so is our audience’s attention. As Chris said, we need to strive to create blog post that people actually want to read. For Chris, that means eloquently getting to the point early on to hook readers, and then delivering on your promise in an intentional way.
Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too.
That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World 2019. While there, I learned this bestselling author’s approach to writing blog content (and had a few laughs along the way).
Be Fast
The key to Chris’ framework? The word “fast.”
Being fast matters to Chris, informing the audience that “the average human only read 19 minutes a day. That includes texts, emails, and BuzzFeed articles. They’re not going to read your 2,000-word missive.”
So, be quick. Get to the point. Don’t complicate things. Don’t write a white paper when it’s supposed to be a blog post.
Follow the Great Blogging Checklist
Chris is able to be a fast blogger because he has a list of what every blog post needs:
- A great title
- A relevant graphic
- A “strong+story” first paragraph
- A great first example
- A second and/or third example
- A list of action items
- A call to action
To create blogs, Chris starts at the top of the list and works his way down, checking things off as he goes. But just like most lists, there are items on there that are prioritized.
According to Chris, a great title is at the top of the framework because in today’s world “the subject line is the blog post.” Your title or subject line is what gets read the most by your audience. And if it doesn’t…
COMMENTS