Here are some other numbers achieved by last month’s top 100 YouTube creators and channels: The top four channels saw at least 1B views each. The highest average 30-day engagement rate across the top ten was 2.9x. The highest rate of the top 100 channels was, like in January, a whopping 10x+, or ten times the normal engagement rate across YouTube! February 2019 saw two key trends across these channels: the continued growth and presence of India-based entertainment and content, as well as the high engagement rates and rank increases for musical artists. YouTube Is the Go-To Platform for Indian Video Creators Viewers around the world consistently visit YouTube for popular genres of entertainment such as family-friendly programming and music (more on that in a bit). Across the top ten most-viewed channels from February, even more Indian channels have staked a claim in the world of YouTube. Musical Artists Have the Best Engagement Rates The next trend from February’s most-watched YouTube channels was the increased popularity of some select musicians. With a 30-day engagement rate of 3.2x, we suspect Marshmello’s YouTube channel and engagement experienced a surge in popularity thanks to his live concert performance within the game Fortnite at the start of the month. And sure enough, his most-viewed video from the month is still his recording of this event, which boasts 32M views and a 30-day engagement rate of 4.6x: Other musically-inclined channels which claimed higher-than-usual 30-day engagements across this month’s top YouTube channels were the K-pop creators BLACKPINK and 1theK. However, her 30-day engagement rate was also impressive at nearly three times the average engagement rate on YouTube at 2.9x.
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The newest leaderboard for the top YouTube channels around the world is live! February 2019’s chart reveals a couple of prominent trends across the 100 top channels, as well as an exciting milestone for the most-viewed YouTube channel in the world.
The leading ten channels from February 2019 generated just over 13B total views alone. Here are some other numbers achieved by last month’s top 100 YouTube creators and channels:
- The top four channels saw at least 1B views each.
- The top three channels have all maintained their same positions since July 2018.
- The best average views across 30 days from the top ten was a massive 27.7M, but the highest 30-day views across all 100 publishers hit an astounding 81.7M!
- The highest average 30-day engagement rate across the top ten was 2.9x. The highest rate of the top 100 channels was, like in January, a whopping 10x+, or ten times the normal engagement rate across YouTube!
- Out of the 100 most-watched YouTube channels, seven of them increased rankings by at least 100 positions, with the biggest change in ranking hitting +236 across these creators.
Let’s check out this month’s top performers!
February 2019’s Top YouTube Channels
There wasn’t a huge difference between this month’s top YouTube channels and January’s. If anything, they just shuffled around a bit! All of them were in the top ten in January, as well, with eight of them either maintaining or increasing their rankings in February.
However, the really interesting stuff starts to show up when you look at the top 100 best-performing channels in terms of views.
February 2019 saw two key trends across these channels: the continued growth and presence of India-based entertainment and content, as well as the high engagement rates and rank increases for musical artists.
Let’s dive into each trend now!
YouTube Is the Go-To Platform for Indian Video Creators
Viewers around the world consistently visit YouTube for popular genres of entertainment such as family-friendly programming and music (more on that in a bit). But over the years, YouTube has also become the destination for some of the best video content from India, Bollywood, and everything in-between. The monthly YouTube leaderboard has shown this to be true in the past, and it did so again in February.
T-Series is, of course, probably the best example of this trend. After a long battle with Swedish gaming YouTuber PewDiePie, the Indian music and entertainment company finally claimed the title of most-subscribed YouTube channel in the entire world. T-Series has been the most-watched YouTube…
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