How to Use Facebook Page Engagement Custom Audiences

How to Use Facebook Page Engagement Custom Audiences

How to Use Facebook Page Engagement Custom Audiences. Since there were no dynamic targeting options, your target audience would include a large number of people who like your page but don’t actually interact with any of your posts or ads. This allows you to target only the most engaged people who will be hyper-responsive to your ad campaigns. #1: Target Everyone Who Has Engaged With Your Page The broadest page engagement audience includes everyone who has visited your page or engaged with your page’s content or ads on Facebook or Messenger. To create this custom audience, first select your Facebook page. To create this audience, select your Facebook page and choose People Who Clicked on Any Call-to-Action Button from the Include drop-down list. #5: Target People Who Messaged Your Page If you run specific Messenger-based ad campaigns or receive lots of messages on your page organically, this custom audience is for you. Next, select your audience engagement duration; the maximum amount of time you can choose is 365 days. To create this custom audience, select your Facebook page and choose People Who Saved Your Page or Any Post from the Include drop-down list. Have you used page engagement custom audiences in your Facebook campaigns?

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Want more ways to retarget people on Facebook?

Have you heard about Facebook’s latest custom audience features?

Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page.

In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement.

How to Use Facebook Page Engagement Custom Audiences by Charlie Lawrance on Social Media Examiner.
How to Use Facebook Page Engagement Custom Audiences by Charlie Lawrance on Social Media Examiner.

Find the Facebook Page Engagement Custom Audience Feature

The real impact of Facebook fans on your business is not just about the size of your audience; it’s how engaged they are with your content.

Previously, the only way you could target your Facebook page audience with ads was either as a whole audience or by creating segments with basic demographic and interest targeting. Since there were no dynamic targeting options, your target audience would include a large number of people who like your page but don’t actually interact with any of your posts or ads.

With the introduction of page engagement custom audiences, you can now segment and build audiences based on the interactions people have with your Facebook page and ads. This allows you to target only the most engaged people who will be hyper-responsive to your ad campaigns.

To create a page engagement custom audience, navigate to your Ads Manager, click the menu button in the top-left corner, and select All Tools.

Navigate to the Facebook Ads Manager menu and select All Tools.
Navigate to the Facebook Ads Manager menu and select All Tools.

In the Assets column, click Audiences.

In Facebook Ads Manager, click Audiences in the Assets column.
In Facebook Ads Manager, click Audiences in the Assets column.

When the Audiences dashboard loads, click Create Audience choose Custom Audience from the drop-down list.

In Facebook Ads Manager, click Create Audience and select Custom Audience from the drop-down list.
In Facebook Ads Manager, click Create Audience and select Custom Audience from the drop-down list.

In the Create a Custom Audience pop-up box that appears, select Engagement on Facebook.

Select Engagement on Facebook as the type of custom audience you want to create.
Select Engagement on Facebook as the type of custom audience you want to create.

Then select Page. The new page engagement custom audience box will appear.

Select Page as the type of engagement you want to use to create your Facebook custom audience.
Select Page as the type of engagement you want to use to create your Facebook custom audience.

Next, you’ll need to select your page engagement targeting options. Here’s a look at the different custom audiences you can create and when to use them.

#1: Target Everyone Who Has Engaged With Your Page

The broadest page engagement audience includes everyone who has visited your page or engaged with your page’s content or ads on Facebook or Messenger. This is the default option.

To create this custom audience, first select your Facebook page. Then from the Include drop-down list, choose Everyone Who Engaged With Your Page.

Select Everyone Who Engaged With Your Page from the Include drop-down list.
Select Everyone Who Engaged With Your Page from the Include drop-down list.

Next, choose your duration (150 days, for example). This is the window of time when the engagement occurred. It’s a dynamic value, so it will be a rolling time period.

The higher the number of days you choose, the larger your audience will be. However, there’s a trade-off between audience quality and duration. There’s less recognition from people who engaged with your page more than 180 days ago.

Finally, give your audience a name and click Create Audience. As with all custom audiences, it can take up to 30 minutes for Facebook to populate your audience. You’ll receive a notification when it’s ready to use.

Once you've created your new Facebook custom...

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