4 reasons why brand managers should embrace content marketing

4 reasons why brand managers should embrace content marketing

Not sure if content marketing is right for your business? Creating your own content provides your business with a variety of untapped opportunities to increase sales. Whether you publish a few blog posts a week, record a podcast or film original video, any form of original content helps in turning information-seeking consumers into customers. For a lot of businesses, content marketing seems far off from what they are currently doing. Growing your social media marketing campaign? Content marketing complements all three of these marketing strategies. Publishing blog posts that dive into different industry topics can serve as the perfect place to direct these customers to the answers they are seeking—and to your business. If you’ve already implemented SEO on your website, you know the importance keywords play in boosting your search rankings. Recent research backs this up: A reported 88 percent of B2B organizations and 76 percent of B2C companies are leveraging content marketing, in some form or another, to grow their business. Don't get left in the dust when it comes to growing your content marketing strategy.

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Not sure if content marketing is right for your business?

As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance.

Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales.

Whether you publish a few blog posts a week, record a podcast or film original video, any form of original content helps in turning information-seeking consumers into customers.

Here are four reasons why:

1. Content marketing will supplement your current marketing strategy.

For a lot of businesses, content marketing seems far off from what they are currently doing. In actuality, it probably fits right in. Are you already running a pay-per-click campaign? Focusing on SEO? Growing your social media marketing campaign? You probably answered “yes” at least once.

Content marketing complements all three of these marketing strategies. How so? For PPC campaigns, it gives you more landing page opportunities.

A customer might not be in the buying stage of the sales funnel, but they are actively seeking more information. Publishing blog posts that dive into different industry topics can serve as the perfect place to direct these customers to the answers they are seeking—and to your business. Once a potential customer lands on your blog post, you can show them advertisements after they leave your site via Adwords Remarketing.

If you’ve already implemented SEO on your website, you know the importance keywords play in boosting your search rankings. Through a blog, you are able to incorporate more keywords in a search-engine friendly manner that will continue to improve your rankings in an organic and inexpensive way.

Social media is a staple for most businesses, but finding relevant material…

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