Image Source On top of all that, content is being created at an alarming rate – 60% of marketers create at least one piece of new content each and every day! Naturally, content marketers are already looking to the future of visual content, seeing what they can play with now, what they can implement, and what new technologies are just on the horizon. Businesses, graphic designers, and marketers are all starting to play with infographics – update them to make them even more appealing to audiences. Regardless of your business, product, service, or message, you can create an interactive infographic that allows people to evaluate themselves (like the “Calculate your own BMI here” link in the image below). This is a highly adaptable and fun way to engage your audience. Embedded video and GIFs This is another type of infographic we are seeing more and more today. If you want to take it to the next level, though, you can even make a video out of an infographic you already have. Why should you embed video or GIFs into your infographics? You can also find a graphic design service that caters to this type of creation. Infographics are becoming one of the most consumable and most created types of content on the Web right now.
world from text-based content to visual content.
There’s no denying the power that visuals have on the Internet,
as well as in our everyday lives. YouTube and Instagram dominate
the visual landscape, with YouTube the 3rd
most visited site on the web and Instagram boasting about
80
million photos shared everyday.
Blog posts and articles are 80% more
“consumable” when they have a colorful image, header, or thumbnail,
and people will only spend about
15 seconds on a website if a visual doesn’t catch their
attention first.
And infographics, the favorite among audiences and marketers
alike, have been searched for
800% more today than in 2012.
Image Source
On top of all that, content is being created at an alarming rate
–
60% of marketers create at least one piece of new content each
and every day!
As more and more people begin creating, one thing becomes clear:
To be seen, you have to stand out.
Naturally, content marketers are already looking to the future
of visual content, seeing what they can play with now, what they
can implement, and what new technologies are just on the horizon.
This forward thinking is what can make or break your content
marketing efforts; you have to adapt or you’ll be drowned out.
With visual content like infographics, marketers have the unique
position of seeing the future as it approaches. Businesses, graphic
designers, and marketers are all starting to play with infographics
– update them to make them even more appealing to audiences. Even
if you “just got the hang of” regular infographics, it’s never too
early to see which trends are starting to develop, nor is it too
early to learn how to implement them in your own content marketing
strategies.
If you want to get a glimpse into the future, and maybe even
learn a few tricks before everyone else jumps on the bandwagon, now
is the time!
Here are three types of infographics that are going to be most
common in the (very near) future.
If you’re looking for a great tool for creating
infographics, I recommend checking out Visme. They offer a
free account to get you started and have some amazing features for
non-designers. Get
your free account now.
1. Interactive Infographics
While we’ve seen the beauty of interactive websites and
user-friendly games, interactive infographics are still fairly new
on the block. As infographics, they obviously contain some sort of
information and are visually dynamic, but throwing the interactive
element allows users to connect with the information and make it
their own.
Regardless of your business, product, service, or message, you
can create an interactive infographic that allows people to
evaluate themselves (like the “Calculate your own BMI here” link in
the image below). Users can also click on relevant information that
sends them to more in-depth sources or back to your landing page,
thus generating traffic. This is a highly adaptable and
fun way to engage your audience.
A number of marketers have already adapted to this style of
infographic, and it’s catching on quickly. But while other people
have focused on simple interactions:
interactive infogaphic here.
….think about what else you could do with an interactive
infographic.
You might try:
- Including scroll-over tactics that make images or figures stand
out larger than the background - Building in “pop-ups” that expand sections of text
- Connecting images or statistics when they get clicked on
- Making your infographic into multiple pages that users can
click through
For a great example of an interactive infographic, check
out this
one:
To make an infographic highly interactive (with scroll-overs,
pop-ups, etc.) you will need to learn a little bit of coding in
HTML5 or CSS, or
hire someone else to manage that aspect of it for you.
Despite that additional effort,…
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