This begs a question: How do we create opportunities to build women's careers -- and salaries -- in our industry? As both a business leader and a mother, I have seen my career take off in the years since I started my family. My hope is that my son and daughter will grow up in a world where gender has no yardstick, in a world where families, career paths and parenting responsibilities are free to take many different forms. For all the women in our industry who have ambitions to be both leaders and mothers, you can succeed at both, and you can pave the way to ensuring our daughters' prospects and pay stubs are better than our own. These are essential skills if you are going to balance leading in business, in advertising, and especially if you are a mom. Build bench strength Make your team ready and capable of taking the lead. Set your team's expectations early and often As you advance, and especially If you're a mom, you need to leave work at a certain time every day. Therefore, you need to be hyper efficient with your time. Most important, if women are going to succeed, we have to wake up every day loving what we do, to be motivated enough to advance our careers and demonstrate our value. Here's to our future industry leaders, and here's to hoping our daughters find and fulfill their passions too.
It’s a fact. Representation of women in leadership is lagging, representation of women on boards is lacking, and our ability to close the pay gap is languishing — across nearly every industry, including marketing and advertising. This begs a question: How do we create opportunities to build women’s careers — and salaries — in our industry?
As both a business leader and a mother, I have seen my career take off in the years since I started my family. I’ve had the opportunity to help build an agency that has doubled in size, even as I’ve doubled the size of my family.
Now that I’m pregnant with my second child — a girl, no less — I am more motivated than ever to share ways women can successfully build their careers and their families. My hope is that my son and daughter will grow up in a world where gender has no yardstick, in a world where families, career paths and parenting responsibilities are free to take many different forms.
For all the women in our industry who have ambitions to be both leaders and mothers, you can succeed at both, and you can pave the way to ensuring our daughters’ prospects and pay stubs are better than our own. We are capable of more than we give ourselves credit for.
If you are a woman leader, aspiring woman leader, or someone who supports growing a woman in her career, here are ways we can all keep advancing. Let’s change the conversation once and for all.
Delegate the details — you’ve earned it
Too often women feel that they need to be super…
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