How to Engage Your Customers in Creating User-Generated Content1. Make sure you are taking advantage of the three most crucial opportunities to engage your customers at the most critical moments of their purchase cycle to generate fun, engaging, and positive user generated content for your business. A few of the strategies the brand implemented to generate UGC at scale are highlighted below: The brand encouraged the shoppers to write a comment or story regarding their purchase of the product immediately after the purchase was made. Generating UGC Post Purchase through visual testimonials Customer-posted pictures and videos are invaluable marketing assets for your business when it comes to driving conversion on your website. Brands can then aggregate these customer photos and showcase them on their website as visual endorsements. New and innovative strategies that brands can implement to generate UGC in the form of visual testimonials include: Brands can send an email to all the existing customers encouraging them to share a photo with their new purchase. A unique, brand-specific hashtag can be created for customers to share the photos on social media. The visual testimonials in the form of customer photos can also be displayed on product pages as social proof. This visual social element on your website in the form of visual testimonials can increase user engagement and enhance the overall shopping experience. These photos can act as excellent visual referrals and amplify the reach of the brand to a whole new level.
Positive user-generated content (UGC) is the holy grail of marketing. UGC involves customers reaching out and voicing their satisfaction on social media or on your website. Not only does it provide credible social proof for your products and services, but it is also a great way to boost your SEO. Welcome to the new age of marketing, in which your greatest asset is an enthusiastic customer who is willing to rave about your products online.4 (highlight to tweet)
The lifestyle and habits of today’s customer create a unique and ever-changing medium for the their role in marketing your business. A positive response on social media holds more weight for potential buyers than thousands of dollars spent on advertising. Customers want to hear from other customers. According to Smart Insights, 59 percent of consumers say user-generated product reviews have a significant or good impact on their buying behavior.
Make sure you are taking advantage of the three most crucial opportunities to engage your customers at the most critical moments of their purchase cycle to generate fun, engaging, and positive user generated content for your business.
1. Generate UGC Right After a Customer Buys a Product
A customer’s delight is at its highest when they buy a product. Encourage customers to take action right at the point of purchase, tapping into that delight. This fleeting opportunity can be a huge hit in marketing and can generate guaranteed social proof. In fact, testimonials in the form of positive product stories can generate an average of 125x more social proof than reviews.
I See Me!, a leading provider of personalized children‘s books, encouraged shoppers to engage with the brand at the time of purchase and captured user stories and sentiments behind every purchase in real time. These positive stories were leveraged as social proof on the product pages to boost conversions and influence shopping behavior of website visitors. A few of the strategies the brand implemented to generate UGC at scale are highlighted below:
- The brand encouraged the shoppers to write a comment or story regarding their purchase of the product immediately after the purchase was made.
- All the positive comments were organized together and shown on the product pages of the brand in an intuitive layout with the help of a social widget.
- I See Me! rewarded customers with an incentive to share their shopping experience on Facebook, Pinterest, Twitter, and Instagram to maximize…
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