Content Marketing Trends - What To Expect In 2017 And Beyond. Shutterstock Live streaming will grow in popularity. Some companies have begun using VR to showcase premium products. This is because email open rates are actually going up in certain cases. Simply blogging to have a blog or updating social media for the sake of it won’t cut it anymore. Ad blockers and general distaste for online advertising are making it harder to reach consumers with banners, pop-ups, paid ads, and pop-unders. Continued from page 1 Using Different Types of Content: Video is now what blogging was seven years ago. Most content marketers do use multiple types of content – ebooks, Webinars, blog posts, white papers, instructional videos, and more. Thus, don’t just make content to make content. Just make sure that you’re still using the most popular mediums to reach them.
- Live streaming will grow in popularity. Of course recorded
video will continue to be popular. Facebook Live, YouTube Live, and SnapChat offer easy-to-use platforms
for hosting live product briefings, tours, tutorials, product
launch events, and more content.
- Virtual reality might take off. Some companies have begun using
VR to showcase premium products. The North Face, the outdoor clothing
company, has used VR technology already to highlight their products
and athletes. This can be a powerful, if expensive, way to showcase
products and services. While this trend probably won’t be available
to small and medium sized businesses in the next year, once the
technology becomes cheaper we’ll see it proliferate.
- More email newsletters. Most B2B marketers use email
newsletters to reach prospects and share information with clients.
If you were considering a newsletter, or a different newsletter,
2017 is probably a good time to launch. This is because email open
rates are actually going up in certain cases. I know that we’ve
been discussing the death of email for the past five years, but it
seems we were all premature with our obituaries.
- Storytelling will become a key part of content marketing. Good
storytelling in business is more than just a case study. This also
highlights that audiences are beginning to tire of the idea of
content for content’s sake. Simply blogging to have a blog or
updating social media for the sake of it won’t…