The site is also launching a redesigned reporting dashboard and will be moving its YouTube Studio out of beta to be the default hub for creators. The new metrics include impressions, impressions click-through rates and unique viewers. Impressions measure how many times a video’s thumbnail has been viewed (not the video, but the thumbnail image of the video). “Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view,” product managers Assaf Reifer and Ezequiel Baril write on YouTube’s Creator Blog. YouTube says creators will have the option to switch back to Studio Classic from YouTube Studio. However, YouTube says the new metrics won’t be available in Studio Classic for a couple of weeks after YouTube Studio becomes the default. MarTech delivers vendor-agnostic insights and marketing, technology and management topics designed to help you succeed. Save the date now! About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.
After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new metrics to help measure how videos are performing. The site is also launching a redesigned reporting dashboard and will be moving its YouTube Studio out of beta to be the default hub for creators.
The new metrics include impressions, impressions click-through rates and unique viewers.
- Impressions measure how many times a video’s thumbnail has been viewed (not the video, but the thumbnail image of the video). “Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view,” product managers Assaf Reifer and Ezequiel Baril write on YouTube’s Creator Blog.
- Impressions click-through rate is the percentage of impressions on the video thumbnail that turn into an actual view, helping creators determine which video thumbnail images and titles are pulling the highest view rates.
- Unique viewers reflects the estimated number of people watching a video over a period time. “You can use this data to compare your audience size to your subscriber base, and identify videos…
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