We spoke with agency and brand executives to learn about their travel marketing plans for 2017. We expect to see greater investment in digital channels and social media. We would like to see more holistic campaigns that include different types of media, to generate greater awareness among key audiences through campaigns that include social actions, PR, online advertising, print, TV, radio, etc. María Aguayo, Marketing Manager, Expedia LatAm and Mexico It always depends on the campaign, but digital media and television are a must. Travelers today are looking for more authentic experiences, which means they also expect travel companies to interact in a much more personal way and also add technology to their offerings. Mexicans receive an average of 15 days of paid vacation a year, but take only 12 days of vacation leave. We would like to see tourism continue to gain ground, see more advertisers in this industry, and see consumers being encouraged to travel more. It will be interesting to know the general trends of the American traveler market that travels outside of the United States. Erica Doyne, VP of Marketing, AM Resorts AM Resorts' campaigns are fully integrated, including extensions in social networks and online video, among others. In addition, industry marketers now seek to target specific markets, such as wedding destinations, the LGBT market, and the Hispanic market.
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
This is what we asked them:
- On which platforms will you invest/implement your campaigns in 2017?
- What travel marketing trends do you expect to see in 2017?
- In terms of marketing in general, what would you like to see more of in 2017?
Luis Perillo, VP of Sales and Marketing, Hilton Latin America Latina and the Caribbean
- We are increasing our online and social media investments, along with the permanent use of print media and PR.
- We expect to see greater investment in digital channels and social media.
- We would like to see more holistic campaigns that include different types of media, to generate greater awareness among key audiences through campaigns that include social actions, PR, online advertising, print, TV, radio, etc.
María Aguayo, Marketing Manager, Expedia LatAm and Mexico
- It always depends on the campaign, but digital media and television are a must.
- Travelers today are looking for more…
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