March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales? National Nutrition Month In March 1973, a presidential proclamation created the first U.S. “National Nutrition Week” to help promote better eating habits. Success Stories March is optimism month. For your business’s content marketing, consider publishing articles or producing videos that tell success stories from your industry and consumer segment. Tell a Joke Did you know Chuck Norris has a bear rug in his living room? It is entertaining, likely to get shared, and can help your business start a reciprocal relationship with consumers. Tackle Spring Tasks How-to articles and videos are some of the best forms of content for engaging potential customers. Your audience will not forget you when it is time to make a purchase. For example, an online retailer specializing in kitchen supplies, such as small appliances, utensils, and cookware, might publish a roundup of weekend culinary or wine tasting trips in March.
March is prime time for information about nutrition, success, humor, and being outside. So why not create seasonal content that will help your business build customer relationships and make sales?
Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the aim of attracting, engaging, and retaining customers. It works on the principle of reciprocity — exchanging things for mutual benefit.
In the case of content marketing, your business is providing useful, informative, or entertaining content in exchange for future consideration when your audience goes shopping. When potential customers use your content, such as reading your articles or watching your video, they may feel a need to repay and make a purchase from your store.
Content marketing also provides a valuable asset in the formed of owned media that you can use to grow your business.
What follows are five content marketing ideas for March 2018.
1. National Nutrition Month
In March 1973, a presidential proclamation created the first U.S. “National Nutrition Week” to help promote better eating habits. The leading American organization for dietitians at the time, the American Dietetic Association, offered strong support for the event and by 1980, the weeklong informational campaign had become National Nutrition Month.
In 2018, the Academy of Nutrition and Dietetics is among the leaders in sharing information about the event with diet tips, games for kids, and other resources.
Content marketers can promote healthy eating for the industry segment they serve. Here are some example article titles that online retailers might choose.
- Camping gear: “10 Best Meals for Backpacking in the Mountains”
- Men’s products: “The Ripped Grill Master: 10 Grill Recipes to Help You Shed Pounds”
- Children’s products: “7 Reasons National Nutrition Month Matters to Your Kids”
- Tools: “Break the Fast-food Habit: Eat Better on the Job”
Think about why or how nutrition could be important to your store’s customers and then help them.
2. Success Stories
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