Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It

Lithium Technologies' reasoning for closing down this once-popular platform was that “Klout as a standalone service is not aligned” with its long-term strategy. For those not familiar, Klout was a tool that allowed users to link up their social media accounts and even their blog sites to see how influential they were online. You can also view top keywords surrounding your search term, whether it be another keyword or your brand handle. It’s a pretty straightforward service that gives you the kind of data Klout gave, but only for your Twitter account. Formerly uberVu, this tool provides deep level data across many of your social accounts and platforms, and not just Twitter. Again, there’s no scoring system if you’re looking for that sort of gratification or tracking method, but there are plenty of other stats and metrics that you can track over time to determine your effectiveness. BuzzSumo One of the most popular tools used by many major brands can track your social data and your online content, too. There are many, many other options online for measuring your social influence. You can check out some of these online tools and sign up as an influencer to get an idea of how you look to other brands out there. What are some of your favorite tools for measuring your online presence?

Author: Rachel Perlmutter / Source: Entrepreneur

Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It

Recently, Lithium Technologies announced on its website that it would be shutting down its social scoring service, Klout, on May 25, 2018, which it had purchased for a reported $200 million back in 2014. Lithium Technologies’ reasoning for closing down this once-popular platform was that “Klout as a standalone service is not aligned” with its long-term strategy.

For those not familiar, Klout was a tool that allowed users to link up their social media accounts and even their blog sites to see how influential they were online. It gave everyone a score out of 100, so you could see how you measured up against other influencers and thought leaders online. (All of a sudden, we’re realizing the influence behind Black Mirror’s episode, “Nosedive.”)

One of the good things about the service was that, based on your social activity and posts, Klout would give you a list of associated keywords and topics you were most aligned with. So, if your branding goal was to be an expert on dental care, you could see if your posting pattern supported your goal. Furthermore, it allowed others to see what topics you were most influential in as well.

For those still interested in social influence for the longer term, there are other options. Keep in mind that with the rise of data and privacy concerns in social media, many of the tools still available today may not provide the same level of depth in data as Klout did.