Why I’m Attending the Largest Software Conference in the World

Why I’m Attending the Largest Software Conference in the World

It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999. That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce. Industry and networking events break you out of your environment to rub shoulders, hear stories and feel the energy, passion and innovation that makes a live event so successful. One word sums it up. Last year there were over 170,000 people in San Francisco, with more expected this year. Dreamforce attracts some of the world’s most inspirational, topical and well-known speakers. Other notable keynote speakers from the wider industry include: Bozoma Saint John – Chief Brand Officer, Uber Cristina M. Jones – EVP, Technology & Creative Strategy, 21st Century Fox Susan Wojicki – CEO of YouTube I’m especially looking forward to hearing about the strategies these brands employ to be truly market-leading and Salesforce’s CEO Marc Benioff taking to the stage to speak on Salesforce’s vision for the year ahead. Dreamforce is not just a conference. I’m looking forward to sharing my key learnings, experiences and insights over the week and upon my return.

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Why I’m Attending the Largest Software Conference in the World

It’s crazy to think that one of the world’s largest technology organizations and this year’s Forbes’ most innovative company in the world, Salesforce, started its life in a small San Francisco apartment in 1999.

That’s where I’m headed in November. Not the small apartment, but the largest software conference in the world: Dreamforce.

Why showing up matters

It’s easy in today’s connected world to hide away in your corporate cubicle or your home office, but long-lasting relationships and learning experiences that are beneficial to you or your business are created in real life.

Industry and networking events break you out of your environment to rub shoulders, hear stories and feel the energy, passion and innovation that makes a live event so successful. These events are also the places you get valuable insights into emerging trends in the industry and what some of the world’s leading trailblazing businesses are doing to innovate, grow and give back.

How big is Dreamforce?

One word sums it up. Enormous.

Last year there were over 170,000 people in San Francisco, with more expected this year. With over…

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