Search engines value customer experience, and it is proven that customers have a better experience when using a responsive site, no matter what device they’re using. PPC advertising, otherwise known as search engine marketing, is a great way to quickly become visible on the first page of search engine results. If you can show up on the results page in both paid search and the organic listings, you’re taking up more real estate and boosting your credibility. Search engines value quality, keyword-rich content on both SEO and PPC so you could be rewarded with cheaper clicks over time as your landing pages have been optimized for relevancy. Site load time affects your organic rankings. If search engines notice site visitors are leaving your site after waiting too long, you’re going to get outranked by your competitors running sites that load quickly. Search engine bots crawl your site to determine how your internal links direct to other pages within your site. Having pages that don’t work leads to a negative user experience and lessens your site credibility with the search engines. Search engines look at this information as well. SEO practices are constantly evolving as search engines update their algorithms.
Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start?
Here are 10 need-to-know facts about SEO.
1. Smart and effective SEO is a long-term solution and you should not expect immediate results.
When launching a digital marketing strategy, you have to determine how to measure your return on investment. Some efforts like pay per click advertising can start driving leads within a couple of days. However, SEO will take months or longer before you start noticing a difference in revenue, but your patience will pay off. Unlike PPC, SEO results are much longer lasting and cannot be turned off and on due to spend.
2. Websites with responsive design are favored by search engines.
These days, it is imperative that you have a mobile-friendly website. Search engines value customer experience, and it is proven that customers have a better experience when using a responsive site, no matter what device they’re using. Long gone are the days when your customers just went to their desktop computers to search for what they needed. The number of searches on mobile devices surpassed desktop in 2015, and search engines are not likely to rank you very high if consumers have to zoom in on your tiny print.
3. Pictures can be optimized to serve your relevancy and rankings.
It’s easy for us to see what’s in a picture, but how do search engines actually know what the picture contains? You need to help search engines identify your visual content. Save your image files using the primary keywords of your landing pages, include captions, and insert alt text to help search engine bots understand what consumers actually see in your pictures.
4. SEO and PPC advertising complement each other.
PPC advertising, otherwise known as search engine marketing, is a great way to quickly become visible on the first page of search engine results. If you can show up on the results page in both paid search and the organic listings, you’re taking up more real estate and boosting your credibility. Search engines value quality, keyword-rich content on both SEO and PPC so you could be rewarded with cheaper clicks over time as your landing pages have been optimized for relevancy.
5. Site load time affects your organic rankings.
According to Google, a reasonable load time for websites is about 4 seconds. Consumers want instant gratification and don’t…
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