Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. The trend of growth seems to have no end and is only getting bigger. Ecommerce once upon a time was a computer desktop activity. One would turn on their desktop device, go to the browser, then to their preferred retail site and shop to their hearts content. According to HubSpot, mobile commerce will lead the way with 24.4 percent of overall ecommerce profit by the end of this year. Some fun mobile facts: IDC research shows a staggering 79 percent of smartphone users have their phone on or near them each hour of the waking day People spend an average of 195 minutes per day using their smartphone. People use their devices 24/7, so it’s imperative that brands keep up with consumers during their phone usage. In April of 2015, Google made an update to it’s search engines, whereas it favored websites that in considered mobile-friendly. Brands beware; these penalties will only get stricter over time.
Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. Since the day the iPhone entered the phone market in 2007, smart devices have exploded into an everyday necessity. It is almost an indispensable part of who are and how we communicate with the world today. For many of us, we are so glued to the devices that we never leave home without it. Have you ever felt your heart skip a beat when you thought you lost your phone? Yeah, we thought so.
As devices become more and more prevalent today, mobile marketing becomes that much more important. The trend of growth seems to have no end and is only getting bigger. In 2014, the number of mobile devices exceeded the number of people in the world, at over 7.7 billion devices. Furthermore, Australia holds the epicenter of this as having one of the highest smartphone penetration rates in the world.
Need even more reasons to make mobile marketing a high priority in your current marketing strategy? Here are a few more:
Mobile commerce is all the rage.
Ecommerce once upon a time was a computer desktop…