Digital marketing can spread your brand to users all over the globe. Perhaps digital advertising could learn a thing or two from print ads. In addition to your occupation and company, be sure to include social media and website addresses. Catalogs In 2016, catalog mailings were still sent 9.8 billion times despite the presence of online retail. This is because catalogs keep the buyer immersed in a brand while away from a computer. Make catalogs available upon request to returning customers and new ones. Crowdfunding sites like Kickstarter and Patreon are social media platforms that connect producers with their consumer base. QR codes are showing up on everything. A code can also be linked to a direct download page. Best of all, there are online services that let you make your own custom QRs for free.
Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can it?
Let’s be honest about something. Even though pop-up ads have become less of a nuisance, you still don’t dare turn off your ad-blocker. You may be a small business promoting your brand online, but every click you get is a glittering buoy in a sea of apathy. Perhaps digital advertising could learn a thing or two from print ads.
Different marketing styles need to stick together when the going gets rough. So, here are ways print and social media can integrate for a better yield.
Business Cards
Whether you’re a freelance artist or a realtor in North Carolina, business cards are as professional as a LinkedIn page. Cards are great for handing out at events or meetings. In addition to your occupation and company, be sure to include social media and website addresses. A sleek, eye catching design goes a long way, too.
Catalogs
In 2016, catalog mailings were still sent 9.8 billion times despite the presence of online retail. This is because catalogs keep the buyer immersed in a brand while…
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