Tag: Campaign Monitor
Content Marketing Inspiration from Direct-to-Consumer Brands
D2C brands lead the way in many facets of content marketing.
For content marketers, that means more in-depth articles and blog posts, explainer videos ...
6 Ways to Track Revenue from Email Marketing
Tracking Revenue from Email Click-through sales.
This method tracks revenue from a direct click in an email to the site and ultimate conversion.
The c ...
Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable
In your autoresponder or first-touch point, direct the reader’s attention to some of your other winning content and you’ll turn seconds of attention i ...
Why Personalization and Segmentation Are Email Marketing’s Saving Grace
According to Marketing Dive’s latest study, “Personalized email subject lines increase open rates by 50%.” On top of that, segmentation alone can resu ...
This Is Why Email Marketing Still Outperforms Social Media
With figures from Statista showing that more than 2.5 billion people use social media every month, it makes sense for companies to focus much of their ...
Don’t Make These 4 Blunders When You’re Trying to Build Your Audience
Indeed, we would not be in business if we had not studied the market, noticed the gaps and created products and services to meet those demands.
And th ...
The Advanced Guide to Email Marketing for Ecommerce
As an ecommerce business owner or marketer, you’re likely already sending the occasional email campaign to your list, but you might not have a clear o ...
24 Email Marketing Stats Every Business Owner Should Know (Infographic)
Email marketing is the cornerstone of many marketing programs.
It can make engaging with and retaining customers much easier with high-powered tools l ...
How to Nurture Leads with Email Marketing
Author: Johanna Rivard / Source: Marketing Insider Group
The Internet of Things (IoT) is radically changing the way people search and rec ...
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