Marketers rely on video to help them do their jobs Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims: 97% of marketers say video has helped increase user understanding of their product or service. 95% of people have watched an explainer video to learn more about a product or service. 81% of people have been convinced to buy a product or service by watching a brand’s video. 85% of people say they would like to see more video from brands in 2018. Currently, only 38% of marketers share video content on LinkedIn but three-quarters of them reported it to be a successful tactic and 55% said they would continue or start in 2018. Video marketing trends in 2018 So, let those statistics sink in and check the following video marketing trends that could help you go a long way in 2018. Going live Instagram, Facebook, and now YouTube have added live feeds to their services. Explainer videos can be made interesting with the use of sound, light, music, and interaction technique. AR provides high-quality interaction experiences with the customers, resulting in durable brand-consumer relationships. 360-degree videos will gain popularity More and more businesses started using 360-degree videos in 2017, and the numbers are likely to increase in 2018.
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Ever since I started adding vlogs to my blogs at Meemoeder.com, a world of opportunities has opened up to me. I have noticed more engagement, more invites to events and interviews, and an overall better brand awareness. Video is here to stay so the entrepreneur should embrace it and follow the current video marketing trends to make the most out of it.
This blog will first give you some new statistics so you know how important it is for you to add video to your marketing mix ASAP and then, it will discuss twelve video marketing trends.
The state of video marketing in 2018
Adam Hayes of Hubspot has gathered current statistics by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers. Here are the conclusions of the video marketing trends survey:
Video usage is on the rise
- 81% of businesses use video as a marketing tool: up from 63%, the number reported in the 2017 survey.
- 99% of those who already do use video say they will continue to do so in 2018.
- 65% of those who do not currently use video say they plan to start in 2018.
We watch a lot of video
Respondents were asked specifically how much video content they watch on a typical day and the average response was 1.5 hours. In addition, 15% said they watch more than three hours of video on a typical day.
Marketers rely on video to help them do their jobs
Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:
- 97% of marketers say video has helped increase user understanding of their product or service.
- 76% say it helped them increase sales.
- 47% say it helped them reduce support queries.
- 76% say it helped them increase traffic.
- 80% of marketers say video has increased dwell time on their website.
- 95% of people have watched an explainer video to learn more about a product or service.
- 81% of people have been convinced to buy a product or service by watching a brand’s video.
- 69% of people have been convinced to buy a piece of software or application by watching a video.
- 85% of people say they would like to see more video from brands in 2018.
Consumers love video
Video seems to add tremendous value to our experience as customers. Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.
There is a popular misconception that people will generally only share entertainment videos. However, if you create video content that your specific audience enjoys, 83% of consumers would consider sharing it with their friends. Being a brand is not necessarily a disadvantage – content is king!
LinkedIn is poised to fly in 2018 but Snapchat not so much
Respondents were asked about all sorts of different platforms and techniques. The most eye-catching metrics surprisingly came from LinkedIn, suggesting that a video revolution could be set to take place here in the coming year. Currently, only 38% of marketers share video content on LinkedIn but three-quarters of them reported it to be a successful tactic and 55% said they would continue or start in 2018.
Funnily enough, throughout the past few years, Snapchat has been one of a number of social channels branded ‘the next big platform’ for marketers. Apparently, though, Snapchat is a must-have for millions of consumers but as a marketing tool, it is floundering badly. Only 11% of the respondents have used Snapchat as a video marketing platform and only 27% of them found it effective, which is the lowest rating of all the platforms or techniques. More damningly, its usage is set to fall in the next twelve months, with a measly 9% intending to use Snapchat for video marketing during 2018.
Video marketing trends in 2018
So, let those statistics sink in and check the following video marketing trends that could help you go a long way in 2018. The following list of video marketing trends has been compiled using articles by Shivangi Gautam, Chantal India, and Nancy Grace.
1. Instagram is the marketing cloverleaf
Instagram knows its audience of 800 million active users loves consuming video content so it first extended its video duration limit from ten seconds to one minute, then added a separate section for just videos on its explore feed, and, finally, made…
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