Now you can spin that criticism and re-position your argument with a positive angle that entices the person to take a specific action. You can do this when you’re speaking to someone in person as well. If you’ve been following my blogs for a while, you know I use this technique all the time. Marketers make this mistake all the time. Know what your audience wants It’s important to make sure you know your audience so that you can properly persuade them to do something. Take a look at this example from the Nutrisystem website: They display success stories of people who have lost weight using their products. For example, let’s say you’re trying to make a sale. Whenever you’re making a point or creating a sales pitch, you should subtlety nod three times when you’re talking about whatever you’re persuading your audience to do. You’ll be able to persuade people through your blog, website, and social media platforms. Keep these under the radar tactics in mind the next time you’re trying to persuade your audience to take action.
To be a successful marketer, you need to come up with ways to engage with your audience.
The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be:
- generating a sale
- getting users to download something
- adding new subscribers
- creating social proof of concept
- driving traffic to a specific landing page
You know what you want your audience to do, but things don’t always go as planned. Sometimes these people need a little extra convincing.
That’s totally OK. Don’t be discouraged if you don’t have high conversion rates right now or if you need a boost in sales.
There is always room for improvement. That’s what inspired me to create this guide.
I want to share with you how you can use persuasion tactics to convince your audience to do something. As a result, you’ll get higher conversions and ultimately increase your profits.
These are the top 10 tactics that can be used to persuade your audience.
1. Be willing to accept criticism
While it may not initially seem like it, accepting criticism is a valid method of persuasion. You’re not always right. People know that.
If you’re carrying yourself as though every word you write and speak is never wrong, your audience may think you’re arrogant. As a result, they will be less likely to take action.
Instead, show your audience you’re reasonable and open-minded by accepting feedback and criticism.
Here’s an example from a blog post written by Ben Labay at ConversionXL:
One of the readers wrote a comment that disagreed with some of the points made in the article. There’s nothing wrong with that.
Some people are afraid to enable comments on their blog posts because they fear criticism. I always welcome comments and respond to them even if I don’t always see eye-to-eye with the writer.
Make sure you digest the opposite side of every argument. You may even realize the other person has valid points.
Now you can spin that criticism and re-position your argument with a positive angle that entices the person to take a specific action.
Live video streaming is another great platform to utilize for this purpose. You can converse with your audience in real time through these channels and have a discussion.
After watching a branded video, 64% of consumers are likely to make a purchase.
Furthermore, 46% of users complete an action after viewing a video advertisement.
Use this information in your marketing campaign. Next time you’re writing a post or streaming a live video, be more receptive to opposing opinions, and leverage that position to persuade your audience.
2. Find ways to get your audience to agree with you
On the other hand, it’s always better if your audience agrees with you. It just involves less work on your end.
But if you’re starting from a clean slate, the first thing you need to do is get people to start nodding their heads.
Make obvious claims or statements they’ll agree with.
Here’s a great example from an article written by Ian Blair at BuildFire:
Ian’s persuasion is set up perfectly in the first few lines. These opening statements get the reader nodding their head right off the bat.
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mobile apps are growing in popularity
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the development process needs to be optimized
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it takes a long time and lots of effort to launch an app
Anyone reading the above statements would agree with all of them. Now that the reader is in agreement, Ian offers a solution in the third line.
And the audience is hooked. They’ll continue reading and follow the advice to take specific actions.
This tactic isn’t limited to blogging. You can do this when you’re speaking to someone in person as well.
For example, a car salesman may set up a pitch for a certain vehicle by discussing the rising cost of gas. In the very next breath, they’ll show the consumer a hybrid vehicle with great gas mileage.
It’s a simple technique, but it’s extremely underrated. Try to implement this into your marketing strategy.
3. Show them actual evidence
Telling people something isn’t always enough to convince them. This is especially true if they don’t know you personally.
While your closest friends and family members know you wouldn’t lie to them, consumers may be skeptical.
So you’ll need to show evidence to back up your claims.
For example, you could tell your audience people like to use Facebook to get their news. But does that really mean anything if you don’t have any proof?
It’s much more effective to say,
According to a study conducted by the Pew Research Center, 67% of adults in the United States use social media platforms to get news.
Show graphs or other data sources as a visual reference for your claims as well. If you’ve been following my blogs for a while, you know I use this technique all the time.
Visual evidence can have a remarkable impact on someone’s ability to retain information.
When information is communicated orally, the listener is only likely to remember 10% of what they heard three days later. But if images are paired with that data, 65% of the information is retained three days later.
You want your audience to take a specific action, but they may not do…
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