Video marketing trends for 2017 – One of the biggest shifts in social media industry

Video marketing trends for 2017 – One of the biggest shifts in social media industry. The evolution of enhanced mobile technology has allowed widespread consumption of video which is always available to viewers. Though video content is not new, it is definitely growing and will also expand in 2017 and beyond that. Here are some video statistics which vouch for its popularity: 1/3rd of all online activity consists of watching videos An average user views 33.4 videos in a month 80% of the online video viewers have sometime or the other interacted with an online video ad in a month 76% of official people watch videos related to work on their business websites at least once in a week 38% of online viewers usually consider video ads as credible This makes it clear that video has a strong footing and it is most likely to grow in the near future. So, if you’re still confused about why use video marketing, here are some video marketing trends that you should know of. There’ll be a huge increase in Facebook Videos This shouldn’t come as a surprise as daily views on Facebook has jumped from 1 billion to 8 billion in 2015 and at the same time text posts are declining with time. Facebook is the only company which has invested heavily in video and the social media giant, Mark Zuckerberg has invented their recent video feature called Facebook Live. They are the ones who are constantly taking technology to the next level with their brand new innovations. Twitter also joined hands with Periscope to let users embed live videos into their tweets which too generated a massive audience. 85% of Twitter users agree that they watch videos on a daily basis.