When it comes to your business, videos can offer a great boost in exposure and engagement. But why should the consumer trust you enough to click “play”? Here’s where user-generated videos come in. Let’s say that you work for company that creates art supplies. Based on the video, I chose that phone case over the other one (It’s great, by the way). Video Builds Trust With UGC videos, each user is a unique person and offers an original perspective. Doubling down on video content also creates a sense of familiarity for the consumer. There are many opinions out there blaming the death of brand marketing on user-generated videos. After all, there is much more user-generated content out there than there are brand marketing videos. (highlight to tweet) In the marketing world, these videos can boost your brand’s image, make your company look more dependable, and even provide you with content for your next marketing campaign.
In the past few years, videos have started taking over—and it’s
easy to see why. They stimulate both the visual and auditory senses
while packing a wealth of information into a short span of time.
Videos are also very diverse in their application. From providing
entertainment to educating to expressing your opinion to marketing
a product, videos are a powerful tool.
When it comes to your business, videos can offer a
great boost in exposure and engagement. But why should the
consumer trust you enough to click “play”? After all, they want
knowledge, but they also want it given impartially.
Here’s where user-generated videos come in. They provide another
voice for your company with no agenda or ulterior motive.
Video Provides a New Soapbox
We live in a world of instant access and many options of how to
express ourselves. Feelings are tweeted, images are Instagrammed,
posts are Facebooked, and pins are uploaded millions of times a
day. If someone has an opinion, you better believe that it will be
accessible to the entire internet community within minutes. For
better or for worse, this is an outcome from our advancements in
technology. It’s a reality that your brand should not only be aware
of but also embrace.
As a brand, it is your responsibility to keep tabs on the
content that is generated about you. This includes video. Mention is a great tool for that, as
it not only tracks keywords, but also gives you analytics on what
gets shared the most and lets you track your competitors. Great for
tracking videos and comments alike, Mention can help you follow
whoever’s following you.
When it comes to social media, user-generated videos
offer tremendous potential for shareability.3 Videos have
the potential to go viral or for the person broadcasting the video
to bring a huge following to your product. Just take a look at UGC
videos that are enhancing the
enhancing the news and helping teach new cooking
Social media also provides the perfect platform for creating fun
competitions and contests. Let’s say that you work for company that
creates art supplies. If you run a campaign offering free supplies
to the user who uploads the winning video documenting the creation
of a work of art, it not only encourages and motivates your
consumers, but also gets your company’s name out there. Plus, your