CMSWire's DX Summit 2016: An Experience to Remember [Images]. The event featured three-full days of discussion, learning opportunities and networking. What did you miss? Plenty. A World of DX Insights Josh Aberant, CMO of Sparkpost, said growth hacking and testing models can lead to better customer experiences in his session at the DX Summit. He went on to serve as Twitter’s postmaster for four years. Twitter tested new models and ended up making it easier to retweet. Growth hacking involves using real-world experiences and tests in a user environment to see what works and what doesn’t. “It’s about experiments and making changes for a subset of users to see how they respond,” he said. If the experiment makes more customers healthier, then it’s a good experiment.
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About 400 people attended CMSWire’s second annual DX Summit at the Radisson Blu Aqua in Chicago Nov. 14 to 16. The event featured three-full days of discussion, learning opportunities and networking.
What did you miss? Plenty.
A World of DX Insights
Josh Aberant, CMO of Sparkpost, said growth hacking and testing models can lead to better customer experiences in his session at the DX Summit. Aberant was the CEO and co-founder of RestEngine before it was acquired by Twitter. He went on to serve as Twitter’s postmaster for four years.
He cited Twitter’s efforts in growth hacking. Retweets...
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