5 Brands Doing Cool Things on Social and What You Can Learn From Them. Splash. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world. Spotify uses location data to create hyper relevant ads Social media analytics tools can offer great audience insights—telling you what your followers are interested in and what they’re looking for—making it easier for you to curate and tailor content to their liking. What you can learn: Using data in creative ways. While data is incredibly useful for building a sound social media strategy—it can also be used to channel the interests and quirks of your followers. Catering to your audience is one thing, but finding a playful way to engage them is even better. Airbnb delivered an interactive social media campaign by asking their followers to describe their perfect vacation in three emoji. Describe it to us in three emojis and we’ll find what you’re looking for. #TripsOnAirbnb pic.twitter.com/MQJXWPUZB9 The airline company also zoned in on celebrities who expressed interest in moving to Canada on social media and responded to them directly.
Splash.
That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world.
1. Spotify uses location data to create hyper relevant ads
Social media analytics tools can offer great audience insights—telling you what your followers are interested in and what they’re looking for—making it easier for you to curate and tailor content to their liking.
Spotify took this concept to the next level in their “Thanks 2016, it’s been weird,” social media campaign. The streaming service examined search data for specific locations, and used those insights to create hyper-relevant and localized ads.
The witty campaign put…
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