Tag: Personalization
Why Your Marketing Needs to be Data-Driven
Author: Johanna Rivard / Source: Marketing Insider Group
In this day and age, there’s no excuse for not knowing what your customers want. ...
What CMOs Need to Know About Data Informed Content Marketing2
Author: Lee Odden / Source: Online Marketing Blog - TopRank®
Driven by trends in lower performing advertising and changing consumer behav ...
Snuggle’s Love for Customized Content Drives Engagement in Valentine’s Day Campaign
Author: Elyse Dupre / Source: DMN In its recent campaign, the fabric softener brand invites consumers to create personalized videos and ha ...
The new marketing mindset
Author: Justin Dunham / Source: MarTech Today
I’ve said before that robots are the gatekeepers to your customers. And by “robots,” I real ...
Content Marketing Buzzwords You Actually Need to Pay Attention To
Author: Tyler Durman / Source: Business 2 Community Buzzwords. They’re all the rage. And they’re really fun to write about, too. Contently ...
The Best Personalized Marketing is Often Invisible
For example, in a 2016 survey of more than 1,500 US and UK consumers by Accenture Interactive, almost two-thirds (65%) of respondents said they are mo ...
Interview with Claire Oliverson, Director, Social Media & Content Strategy at America’s Test Kitchen
In this interview, Claire Oliverson, Director, Social Media & Content Strategy at America’s Test Kitchen discusses employing different combinations of ...
Interactive Content, Marketing Automation, and the Engagement Economy
Interactive Content, Marketing Automation, and the Engagement Economy.
In the engagement economy, interactive content paired with marketing automation ...
Chat Bots Are Winning Over Social Media Users (Report)
Chat Bots Are Winning Over Social Media Users (Report).
However, chat bots could provide a more interactive and personalized experience.
Retale polled ...
MarTech Landscape: What is video marketing software?
MarTech Landscape: What is video marketing software?.
In this article, part of our Marketing Technology Landscape series, we look at how software can ...