But, there are also ways to market your business for free and these strategies can be highly-effective if implemented. This creates a great marketing opportunity for entrepreneurs. You have the opportunity to pitch a podcast, get interviewed on that show and market your business to new potential customers. There is no shortage of podcasts you can pitch but many entrepreneurs get it wrong when they pitch. If neither your online audience or potential customer base offline is very big, then go where there already is an established audience. You can create content for large media publications that get millions of monthly visitors. While it can take some work on the front-end, content will pay dividends to your business by helping potential customers to know, like and trust you. Good content gets shared in many places, which creates word-of-mouth marketing for you. The good thing is that you can use these three free strategies, and many more, to bring new eyeballs to you and your business. You can then find that group and show them why they should pay attention to you.
It’s doesn’t matter how good your product is if nobody has heard about it.
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You can have the best products and services in your industry. You can have an impressive website. You can have the experience and knowledge that your customers need. You can have all the elements that it takes to grow a business but it won’t happen without good marketing.
Your marketing plan and efforts are what separates a successful business from those that won’t make it. You can’t generate revenue if no one sees what you offer. You’ve been exposed to good marketing and it’s the reason why you’ve purchased products and services. You see it every day from big brands and companies.
Marketing can be expensive. You can pay for advertising and hire professionals. But, there are also ways to market your business for free and these strategies can be highly-effective if implemented. You can use these strategies right now to grow your customer base and bring in more sales.
1. Get interviewed on podcasts.
According to Podcast Insights, 44 percent of the U.S. population has listened to a podcast. On average, 73 million people in the United States listen to podcasts every month. The numbers are even more staggering when you factor in global listenership.
This creates a great marketing opportunity for entrepreneurs.
You have the opportunity to pitch a podcast, get interviewed on that show and market your business to new potential customers. Podcast listeners are great because they’re engaged. They are likelier to subscribe to the guest’s email lists, follow the guest on social media and seriously consider buying the guest’s products and services.