Source: Herald-Review.com Q: I want to start a Video Marketing Campaign, but I’m not sure where to start? A: KUDOS to you for being on top of what
Q: I want to start a Video Marketing Campaign, but I’m not sure where to start?
A: KUDOS to you for being on top of what leading marketing companies predict to be the most effective way to reach consumers in 2017. Digital Marketers predict that by 2020, 75% of all video will be viewed on the Internet, surpassing TV. So, where do you place your video ad? The answer is easy, where there is an audience. Here are a few options:
1) YouTube – This platform reaches more 18-49 year-olds than any other cable network in the U.S. With over 1 billion users, the audience views hundreds of millions of hours of videos DAILY. YouTube offers a “True View” campaign, meaning you’re guaranteed a set number of videos viewed completely. Something to keep in mind, YouTube announced in February 2017 that by early 2018, they will eliminate the 30-second unskippable ads and the only unskippable ads will only be 6- or 20-seconds length. Another alternative is to channel target, which allows you to target users searching within your business category.
2) FACEBOOK – Facebook video posts have increased 94% annually in the U.S. and nearly 100 million…
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