How to Get Your First Sale for Your New Ecommerce Website

How to Get Your First Sale for Your New Ecommerce Website

Blog posts help create brand awareness and generate more site traffic. If you just launched your ecommerce site, chances are you probably don’t have an active list of email subscribers yet. This means your email list will not only help you drive your first sales but also increase the chances that those customers will continue to buy in the future. Want to get $40 for an item on your site? While there is nothing wrong with this strategy and its higher profit margins, it doesn’t mean you should completely dismiss the idea of targeting other businesses. Once your product starts selling in one store, other retailers will want it as well. Now that consumers are familiar with your product, they’ll look to buy it on your ecommerce site. Just because you don’t have a physical store doesn’t mean you can’t get out there and sell. Reduce friction in your checkout process So, you’ve been able to draw traffic to your website with the help of other promotions. Start blogging to create brand awareness, promote your products, and increase traffic to your website.

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Your new ecommerce site has finally launched. Congratulations!

Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating.

Existing businesses that expanded to the Internet, using it as an additional sales platform, will have an easier time with this.

That’s because they already have current customers familiar with the brand. For the most part, they’ll just need to let those customers know they’re selling online, and sales should follow.

With that in mind, this guide is designed mostly for those startups that just launched an ecommerce site.

Or maybe you’ve had a website for a while, but you’re just now adding an ecommerce feature to it.

Regardless of your situation, this guide will help anyone looking to increase conversions in their ecommerce stores, ultimately generating more sales.

Once you get that first sale out of the way, others will continue. Here are some tips to get you started in the right direction.

Start a blog

There is a big difference between website traffic and sales.

You may have noticed in the early days of your site launch that you’ve gotten some traffic. That’s great. But nobody is buying anything.

Don’t worry. It’s a game of numbers. No website has a 100% conversion rate.

But the more traffic you can drive to your site, the greater your chances of getting sales will be. It’s all about understanding the customer conversion funnel.

The top of the funnel is the awareness stage. Blog posts help create brand awareness and generate more site traffic.

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That’s why blogging is absolutely necessary for all ecommerce sites.

Think of it like this. What are you selling? Is it so important that people are going to shop every day for it? Probably not.

But your blog gives people a reason to visit your site on a regular basis, even if they didn’t plan on buying anything.

Blogging also improves your organic search ranking. When consumers look for products on a search engine, your site will have a greater chance of being a top hit.

Your blog can also serve as a channel for product promotion. Pitch whatever you’re selling within the content of your posts, and add hyperlinks to a landing page where the products can be purchased.

Build a list of email subscribers

Email marketing needs to be a major part of your content strategy.

If you just launched your ecommerce site, chances are you probably don’t have an active list of email subscribers yet. Before you start focusing on getting your first sale, you should learn how to build your first email list from scratch.

Again, starting from scratch can be intimidating. The number zero is tough to look at. But don’t worry, the only way to go from here is up.

I know what some of you might be thinking. Why focus on building an email list instead of working on sales?

It’s simple. Your email list will make it easier for you to generate sales.

Email marketing is the top digital tactic that drives both customer acquisition and retention, according to a recent survey of online retailers.

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This means your email list will not only help you drive your first sales but also increase the chances that those customers will continue to buy in the future.

That’s because once people sign up to receive emails, they are already interested in your brand.

Even if they haven’t bought anything yet, you can start to prime them to make a purchase. Create an actionable drip campaign, beginning with a welcome message. Follow that up with promotional emails.

You’ve got direct access to your subscribers’ inboxes, so take advantage of it. Just don’t push your luck by sending too many messages or spam.

Consumers may not visit your website every day, but they will definitely check your emails. Offer them a discount, which I’ll discuss in greater detail shortly.

Send products to social influencers

Influencer marketing has become one of the top trends of the year.

People may not know who you are or that your brand even exists. But they follow influencers on social media.

The reason why working with influencers is so beneficial is because the pay rates are low and the engagement rates are high.

For just a few hundred bucks you could get your product exposed to thousands of prospective buyers. It’s important for you as a new brand to keep your costs low in the early stages.

Without any sales, you won’t be able to survive since you don’t have a steady cash flow.

Look at the way Thompson Tee used this strategy to promote its brand on Instagram by partnering with James Tollefson:

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James has nearly 20,000 Instagram followers. So this post is great exposure for the brand.

As you can see, the post includes a purchase link and a discount code. This makes it easier and more enticing for a prospective customer to make a purchase.

It’s a cost-effective strategy. Make sure you’re smart with your marketing budget.

Have influencers wear your product, use it, or demonstrate how it works, just like in the example above.

But do your research before sending…

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