Six Video Advertising Trends That Will Dominate 2017. Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year. But the video advertising landscape isn’t simply expanding, it is also advancing and evolving. After years of experience working in the industry, I am keenly aware that technological developments, new formats and emerging platforms are continually adjusting its direction. So what are the key trends that will dominate video advertising as we head into 2017? The Future Of Video Advertising Is Social Video ad spend on social networks is escalating for one simple reason: Social media is where the consumers are. Social video ads are particularly popular among marketers looking to expand brand awareness, as video is a highly engaging format that creates an emotional connection with the viewer and is frequently shared. Twitter recently opened up its ad program to allow content creators to monetize their videos with pre-roll content and Pinterest has launched promoted videos. Google has just introduced native video ads for mobile publishers to make mobile formats faster and more effective, and in 2017, further technological advances will allow mobile video advertising to become more engaging and creative.
Digital video advertising is a hot topic that’s about to reach its boiling point. No doubt driven by increasing consumption and Cisco’s much-quoted prediction that over 80% of internet traffic will be video by 2020, interest in digital video advertising is soaring and online video ad spend is expected to grow 31% next year.
But the video advertising landscape isn’t simply expanding, it is also advancing and evolving. After years of experience working in the industry, I am keenly aware that technological developments, new formats and emerging platforms are continually adjusting its direction. So what are the key trends that will dominate video advertising as we head into 2017?
The Future Of Video Advertising Is Social
Video ad spend on social networks is escalating for one simple reason: Social media is where the consumers are. The presidential election illustrated the extent to which we – rightly or wrongly – rely…
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