Financial service industries are up against a generational cliff. Video allows financial services to build more transparent relationships and explain complex financial products simply. Even though video has proven to be a great way to connect financial services with today’s changing buyers, more than 90% of financial service organizations still have no video content. Saxo’s Morning Call is the key point of daily contact between their experts and the broader public. Video Library Bank of America could easily fall into multiple categories in this post. How they organize their video content is what makes them stand out. Webinars are a great way to break to jump start your video content because you can use them in multiple ways. Customer Testimonials Sunlife Financial know that customer testimonials are extremely important for any organization. They are a great example of an organization using video across their business from customer testimonials: To product explainers: As buyer expectations evolve, so do many companies and video is a great way to make the transition easier. We hope these 6 organizations inspire you to find ways to use video to educate, engage, and delight your audience.
Financial service industries are up against a generational cliff. As a whole, financial service organizations and younger generations struggle to relate to each other. This is especially problematic because the whole industry is based on trust and relationships.
Video has emerged as a key solution to help with this. Why? We are naturally attracted to video content rather than large blocks of text. Video allows financial services to build more transparent relationships and explain complex financial products simply.
Even though video has proven to be a great way to connect financial services with today’s changing buyers, more than 90% of financial service organizations still have no video content.
To inspire you, and show that video does have a place within the financial service sector, we’ve rounded up 6 top organizations using video. Not only are they using video content, but they also use it in multiple different ways to engage and embrace their new buyers.
Homepage Videos
LeaderOne Financial is dedicated to facilitating the dream of homeownership by providing World Class Service. When potential new customers hit their homepage they are greeted with a wealth of knowledge at their fingertips (including a video section).
Not only are the videos informative and easily digestible ways to answer potential customers key questions, LeaderOne immediately engages their audience on their homepage— the area where most customers will look for information about the brand and its products.
Live Streaming
Saxo Bank is doing something different with video by live streaming technical analysis of the day. Saxo’s Morning Call is the key point of daily contact between their experts and the broader public.
They offer real-time access to their chief economist and strategy team as part of a greater effort towards increased transparency, flexibility, and leadership in the field of online investing.Their audience can join them live daily (for a quick…
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