Tag: Lesson
4 Marketing Lessons From ‘Mayor Pete’ Buttigieg
Mayor Pete Buttigieg, the 37-year-old openly gay mayor of South Bend, Indiana with a hard-to-pronounce last name (according to his Twitter profile, it ...
Video Promotion: Do It Right, And It Can Be Your Magic Potion!
We’re all in the same boat when it comes to videos that we need to promote: we can’t just do it by rote.
You need to be creative (maybe use a flute-pl ...
8 Unexpected Marketing Lessons from History’s Most Influential Leaders
You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra.
In episode 141 of the Science of Soc ...
3 Big Lessons from Interviewing John Mueller at SearchLove London – Whiteboard Friday
So I got to interview John on stage, and, as many of you may know, John is a webmaster relations guy at Google and really a point of contact for many ...
6 New Lessons About Content Marketing Relevance
Relevancy creates attention.
And to be someone’s favorite, you need to be hyper-relevant.
The trick is, as your audience grows, it can become more dif ...
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’
It makes complex topics fun while calling viewers to action.
The audience laughs.
Viewers may learn something, but mostly they laugh and forget what w ...
Eight Growth-Marketing Lessons From WeWork’s Rapid Rise (And Its Imminent Global Domination)
After commiserating on the lack of resources for entrepreneurs, they pitched the building owner the idea of letting them lease the building to create ...
5 Lessons Businesses Can Learn From Top Solo Bloggers About Generating Influence
Whether you are a business trying to create thought leadership and build influence through blogging or a solo blogger looking to learn from the best, ...
Want Engaging Social Media Content? Lessons From a Viral Smash
They just want to share it.’” I’m the first to argue that there is no formula to creating viral social media content.
They wanted to share something t ...
5 Life Lessons I Discovered About Success
I dived in and created business opportunities for my new masters.
But I kept publishing and sharing my ideas and observations about the emerging marke ...