Author: Joshua Nite / Source: Online Marketing Blog - TopRank® Your audience is reading your content on a device that is capable of wonde
Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation.
In this context, interactive content makes a whole lot of sense. Why serve up nothing but plain text if, with just a little more effort, you can offer engaging experiences?
Interactive content might seem gimmicky, especially to B2B marketers. And I’ll be the first to admit: It is gimmicky. It’s absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience. Interactivity isn’t a substitute for quality, just a supplement.
Here are a few of my favorite tools for creating interactive content. Some are dead simple web-based tools you can use to whip up a poll or quiz in seconds, while some are companies that will work with you to create stunning original content.
7 Interactive Content Tools to Delight Your Audience
#1: Easypolls
Adding an interactive element doesn’t get simpler than this stripped-down poll creator. Create a login, enter your question, add some options, choose a color and you’re good to go. The poll you create can be embedded in one of your pages, or you can link to the poll’s own custom home page.
Easypolls is free to use, but your poll’s home page will display a banner ad at the bottom. For .99 cents a poll, you can ditch the ad and add some tracking functionality, too.
#2: Qzzr
I can’t stop recommending Qzzr. This is at least the third time I’ve recommended them on the blog. It’s just so easy to make quizzes, and make them look great, on Qzzr. You can add your own background images and images for each option. You can make three different types of quizzes: The “Which Spice Girl Are You” type, the “How Minnesotan Are You” type, and the “How Much Do You Know about Tacos” type.
With a free account you’ll be able to create and embed quizzes and see how many people started and completed the quiz, how long they spent on the quiz, and more. There are premium options…
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