This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. (10:13): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. After achieving initial success, TPG then started expanding into other content programs that could educate banks on how to better communicate the value that they offer to their customers. Red Ventures was already known for its amazing access to content platforms through distribution; and now that it has direct access to Bankrate’s content and data platform (including TPG), it is able to offer a complete suite of audience data and media services.

2017 Digital Marketing Trends: The State of Content Marketing
Research: Outbrain Releases The Global State of Content Marketing
Content Marketing World tips for first-timers (from former #CMWorld first-timers)
google-subscription-gift-publishers

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders spurts of success. In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy.

Show details

  • (00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”
  • (00:40): Robert muses on this week’s theme: Are you succeeding in spurts?
  • (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16)
  • (09:17): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Register for access, and use the coupon code CMIFRIENDS100 to save $100.
  • (10:13): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, D.C.; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today.
content-marketing-institute-master-class-schedule (1)
AHREFS

The quick hits – Notable news and trends

  • (13:25): Google tells publishers, “We come in peace.” (Source: The Wall Street Journal)
  • (20:25): How Amazon is readying its blitz on the ad industry. (Source: Digiday)

The deep dive – Industry analysis

snapapp_podcast_image

COMMENTS

WORDPRESS: 0
DISQUS: 0