This Week in Content Marketing: Social Media Platforms Take More Victims. This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. Get the Content Marketing Benchmark Report! While both Robert and I found this to be a particularly disheartening side effect, we also see potential for a business or brand that embraces this community to purchase Vine technology and make it their own. Sponsor (40:07) Curalate: 14 ways to reach new millennial customers. Download the guide now. I encourage everyone out there to subscribe to Spark’s YouTube channel, Spark Minute, as well. Over the last five years, Think With Google has become one of the most frequently cited sources of credible industry research and trend analysis, which is a testament to just how committed this effort is to helping marketers be better marketers.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can
be found on both
iTunes and
Stitcher.
This week, Robert and I discuss Twitter’s decision to kill Vine
and offer our thoughts on why brands and content creators should
have seen this coming. We explore the growing trend of agencies
launching print magazines, and praise IDG’s content creation model
as one all brands should emulate. Rants and raves include an
argument against starting a podcast and five ways to scare your
boss into embracing content marketing; then we wrap up with an
example of the week from Google.
This week’s show
(Recorded live on October 31, 2016; Length: 1:02:06)
Download this week’s
PNR This Old Marketing
podcast.
If you enjoy our PNR podcasts, we would love if you
would
rate it, or post a review, on iTunes.
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1. Content marketing in the news
- Twitter shuts down Vine 4 years after purchasing it
(10:38): As reported in
Adweek (and elsewhere), the app that pioneered 6-second looping
videos is being yanked for failing to take root with marketers or
thrive in the shadow of walled-garden competitors like Snapchat and
Instagram. While I feel truly bad for the content creators who
built their audiences on this platform, Robert and I both consider
this yet another in a long line of reasons why marketers should not
leave themselves vulnerable to the whims of third-party media
platforms.
- Vine shutdown is a big loss for black culture
(15:06): In a related story,
Vox laments the impact that Vine’s demise may have on the
African-American creative community in particular, contending that
the technological and cultural inaccessibility of the app-only
video site made it a uniquely welcoming place for marginalized
audiences seeking a greater degree of creative freedom and personal
expression online. While both Robert and I found this to be a
particularly disheartening side effect, we also see potential for a
business or brand that embraces this community to purchase Vine
technology and make it their own.
- Why you may soon be seeing more agencies launch their
own print magazines (18:10): Following the latest magazine
launch by think tank JWT Intelligence, our second
Adweek article of the week predicts the rise…
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