This Week in Content Marketing: Social Media Platforms Take More Victims

This Week in Content Marketing: Social Media Platforms Take More Victims. This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google. If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes. Get the Content Marketing Benchmark Report! While both Robert and I found this to be a particularly disheartening side effect, we also see potential for a business or brand that embraces this community to purchase Vine technology and make it their own. Sponsor (40:07) Curalate: 14 ways to reach new millennial customers. Download the guide now. I encourage everyone out there to subscribe to Spark’s YouTube channel, Spark Minute, as well. Over the last five years, Think With Google has become one of the most frequently cited sources of credible industry research and trend analysis, which is a testament to just how committed this effort is to helping marketers be better marketers.

How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]
This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
Why Ecommerce Owners Must Create Google Shopping Campaigns
social-media-platforms-victims

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can
be found on both

iTunes
and
Stitcher
.

This week, Robert and I discuss Twitter’s decision to kill Vine
and offer our thoughts on why brands and content creators should
have seen this coming. We explore the growing trend of agencies
launching print magazines, and praise IDG’s content creation model
as one all brands should emulate. Rants and raves include an
argument against starting a podcast and five ways to scare your
boss into embracing content marketing; then we wrap up with an
example of the week from Google.

This week’s show

(Recorded live on October 31, 2016; Length: 1:02:06)

Download this week’s
PNR This Old Marketing

podcast
.

If you enjoy our PNR podcasts, we would love if you
would

rate it, or post a review, on iTunes
.

Today’s episode sponsor

  • Noosh: Each year we cull through thousands of
    Content Marketing projects to gather useful insights about costs,
    collaboration, vendor management, and more. We’ve analyzed more
    than 175,000 projects from companies around the world to summarize
    things like the average cost of a project, number of team members,
    time to complete, etc. Download your copy of this essential
    benchmark now to see how your company compares to averages around
    the world! Get the Content
    Marketing Benchmark Report!
noosh_research_cover

1. Content marketing in the news

  • Twitter shuts down Vine 4 years after purchasing it
    (10:38):
    As reported in
    Adweek
    (and elsewhere), the app that pioneered 6-second looping
    videos is being yanked for failing to take root with marketers or
    thrive in the shadow of walled-garden competitors like Snapchat and
    Instagram. While I feel truly bad for the content creators who
    built their audiences on this platform, Robert and I both consider
    this yet another in a long line of reasons why marketers should not
    leave themselves vulnerable to the whims of third-party media
    platforms.
  • Vine shutdown is a big loss for black culture
    (15:06):
    In a related story,
    Vox
    laments the impact that Vine’s demise may have on the
    African-American creative community in particular, contending that
    the technological and cultural inaccessibility of the app-only
    video site made it a uniquely welcoming place for marginalized
    audiences seeking a greater degree of creative freedom and personal
    expression online. While both Robert and I found this to be a
    particularly disheartening side effect, we also see potential for a
    business or brand that embraces this community to purchase Vine
    technology and make it their own.
  • Why you may soon be seeing more agencies launch their
    own print magazines (18:10):
    Following the latest magazine
    launch by think tank JWT Intelligence, our second
    Adweek
    article of the week predicts the rise…

COMMENTS

WORDPRESS: 0
DISQUS: 0