B2B Marketers’ Love-Hate Relationship With Marketing Technology [Infographic]

B2B Marketers’ Love-Hate Relationship With Marketing Technology [Infographic]

Author: Ayaz Nanji / Source: MarketingProfs Although learning and using new technologies has become an essential part of B2B marketers'

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Although learning and using new technologies has become an essential part of B2B marketers’ jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace.

The report was based on data from a survey conducted by the Martech Industry Council, a group of 32 senior B2B marketing leaders.

The 270+ B2B firms surveyed use 16 different marketing technologies,…

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