Author: Robert Weiss / Source: Business 2 Community What do you think about this? Interesting 3 Not Interesting Share Tweet Business deci
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Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.
So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean? Video content marketing means creating engaging video content that is thoughtful, planned and integrated into the different parts of your marketing process and sales process.
And the good news is that you are already creating this content…just not with video. If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content. That is the same approach to create a sound business video content marketing strategy.
If you wanted to get started in creating an effective business video content marketing strategy that aligns with your marketing and sales process, then start by looking at your existing marketing and sales process.
For example, if you realize that 81% of B2B purchase cycles start with a web search, then you probably invest in SEO. An investment in SEO means that you need to create a constant flow of content to help you get found. Because Google and other search engines, value video content more and give it more ranking power, being thoughtful, planned and integrated with…