Tag: White paper
Get to Your Audience’s Core: Know Their Content Intent
The brand gave Janice one marketing objective – use content to drive leads to the sales teams.
The audience’s intent was informational.
2 reasons audi ...
15 Search Intent Tips, Examples, and Resources for SEO Keywords
Here is a closer look at types of user intent keywords and some other advice to keep in mind with your keyword choices: Transactional keywords Buy Ord ...
How to Write a White Paper That Generates Sales
How to Write a White Paper That Generates Sales.
I’ll walk you through five simple steps to create a white paper that will start generating new leads ...
What Makes a Great Whitepaper?
What Makes a Great Whitepaper?.
It’s good that you’re giving away helpful and educational content for free on your blog.
Gated content is a great way ...
![Interactive Content Fuels Customer Experiences [Research]](http://www.marketinghub.today/wp-content/uploads/2017/06/interactive-content-fuels-customer-experiences-research.jpg "Interactive Content Fuels Customer Experiences [Research]")
Interactive Content Fuels Customer Experiences [Research]
You were probably engaged and learned something useful.
According to Content Marketing Institute’s latest research, nearly half (46%) of marketers sur ...
What is Business Video Content Marketing and How to Get Started
Author: Robert Weiss / Source: Business 2 Community What do you think about this?
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Why the C-suite needs to start paying attention to content marketing
Emma Roborgh quotes Content Marketing Institute co-founder Robert Rose, who points out why content marketing needs to be viewed from top down as a bus ...
How to Create a Watertight White Paper in 9 Steps
They’re not meant for casual reading.
Did you know that white papers were the most preferred content type used to make buying decisions in the last 12 ...
In a Content Marketing Slump? Spice up Your Program with These Tips
If you’re feeling like a short order cook instead of a celebrity chef, try these tips to spice things up.
#1: Freshen Up Your Research A great content ...
![Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]](http://tubularinsights.com/wp-content/uploads/2017/01/Best-Practive-Facebook-Live-Video-Marketing-1000x600.jpg "Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]")