What Makes a Great Whitepaper?. It’s good that you’re giving away helpful and educational content for free on your blog. Gated content is a great way to incentivize lead generation and capture valuable lead information According to the 2016 Content Preferences Survey by Demand Gen Report, 96% of B2B buyers want more information and input from industry thought leaders. If you’ve created tons of helpful and educational articles and established yourself as a thought leader, your audience will already see the value in your content. Through gated content, you can collect information that you can use to nurture these leads and guide them further down your sales funnel. The same report found that 63% of B2B buyers read at least one case study during their research, and 47% consumed three to five pieces of content before engaging with a sales agent. Why Whitepapers? First, a well thought out whitepaper can pave the way for blog posts, discussions, and other accompanying content pieces. Check out our collection of whitepapers for more marketing and sales best practices! The post What Makes a Great Whitepaper?
Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form.
You’re giving your audience more value, so your prospects shouldn’t have any qualms about giving you their email address, or maybe even more. Gated content is a great way to incentivize lead generation and capture valuable lead information
According to the 2016 Content Preferences Survey by Demand Gen Report, 96% of B2B buyers want more information and input from industry thought leaders.
If you’ve created tons of helpful and educational articles and established yourself as a thought leader, your audience will already see the value in your content. So it’s only fair to start asking for something in return. Through gated content, you can collect information that you can use to nurture these leads and guide them further down your sales funnel.
Buyers want content that can help them benchmark their strategies and compare previous experiences with their own. The aforementioned Demand Gen Report survey found that 51% of B2B buyers rely on content published online for before they make a purchase…
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