Create Ranking Content by Conquering Competitive Keywords

Create Ranking Content by Conquering Competitive Keywords

Create Ranking Content by Conquering Competitive Keywords. Keyword Competition Analysis When selecting keywords, it’s important to look at both keyword search volume and competition. It’s essential understand how competitive the keyword is before trying to target it on your page. Most keyword research tools have a keyword competition or difficulty metric to help search marketers find viable keywords. Running a competitive analysis on the search engine results pages (SERPs) for a keyword will allow you to understand what elements are important to rank your piece of content. By focusing on other types of content you can create more engaging content for your audience. The page is supported with other pieces of content that internally links back to the pillar page to get more internal authority. Another important SEO aspect to focus on is receiving external backlinks to your content. External backlinks are still an important ranking factor for SEO and needs to be thought about when creating your strategy. Instead of creating more content, focus on creating better content that you are proud of.

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Content marketing and SEO have become more challenging over the last couple years. But why? SEO has become more data driven to help search marketers prioritize what keywords they should be targeting and how to setup a proper strategy. Additionally, the increase in digital competition and investment from companies has had a significant impact.

To conquer any keyword you want to rank for, there are multiple steps that you should take as a marketer to see the best return on your investment. SEO still works and is not “dead.” Instead, SEO takes patience and dedication to see the results that you are expecting. There are no silver bullets for search engine optimization. With that being said, let’s go through the steps to rank for competitive keywords.

Keyword Competition Analysis

When selecting keywords, it’s important to look at both keyword search volume and competition. Keyword search volume is a metric to help marketers understand the demand. Finding keywords with a high amount of search volume is great, but more search volume generally brings more competition. It’s essential understand how competitive the keyword is before trying to target it on your page. Knowing the level of competition helps set expectations on how long and the effort it might take to rank for the keyword. Most keyword research tools have a keyword competition or difficulty metric to help search marketers find viable keywords. The goal is to find a keyword that has a decent amount of search volume and a lower competition level.

Competitive Landscape Analysis

After choosing the keywords that you want to target, you should do a more thorough competitive analysis to see what the currently ranking sites are doing. By analyzing what each competitor and ranking domain is doing already, you can find commonalities to use for your piece of content. Common elements to analyze when doing a competitor analysis are title tags, meta descriptions, H1 heading tags, common keywords used, page authority/external links pointing to the page, content length, pagespeed, and internal links pointing to the target page.

Running a competitive analysis on the search engine results pages (SERPs) for a keyword will allow you to understand what elements are important to rank your piece of content. The analysis also helps when you are setting expectations with key stakeholders about the timing on when the piece of content might…

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