4 Reasons Why I’m Doubling Down on Instagram Stories and You Should Too

4 Reasons Why I’m Doubling Down on Instagram Stories and You Should Too

Author: Andrew Medal / Source: Entrepreneur When Instagram rolled out Instagram Stories, a Snapchat-esque feature that allows users to po

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4 Reasons Why I'm Doubling Down on Instagram Stories and You Should Too

When Instagram rolled out Instagram Stories, a Snapchat-esque feature that allows users to post photos and videos that are viewable for 24 hours, it sparked a lot of hype. Bloggers took the news and ran with it, publishing think pieces about why it’s great, why it sucks and why Snapchat shouldn’t be concerned (although, nowadays, maybe it should be).

I think Instagram Stories is a great tool for entrepreneurs to jump start their marketing. Here are a few reasons why.

1. It’s cheap to start.

Although official sponsored ads on Instagram are expensive, Instagram’s relatively lax promotion rules allow businesses to set up accounts for free and immediately begin advertising on their stories and in permanent posts. Since smaller companies tend to have fewer resources, this is a great opportunity for them to set up an early advertising platform.

The cheapness of using Instagram allows startups and other small businesses to immediately begin marketing with little to no budget. With fewer monetary strings comes more freedom to test different types of content and adapt to what consumers want.

2. It’s immersive.

Marketing teams rejoiced over the recent introduction of full-screen ads to Instagram Stories. By allowing companies to use photo and video clips to advertise, Instagram has created a great platform for building intimacy with potential customers. Due to how ephemeral Stories are, companies have focused on raw and unfiltered advertising as a way to cement this direct connection to Instagram users. They allow users to have experiences with their advertising, instead of just passively looking at it.

As if this weren’t already helpful enough, ads in Stories allow you to use targeting capabilities, making the ads personally relevant to people you’re trying to…

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